What Happens When Patients Finally See the Price First
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Summary
I used to think I understood healthcare.
Then my patients asked me one simple question…
“How much will this cost me?”
And I didn’t have an answer.
Not because I didn’t care…
But because the system wasn’t built to give one.
In this episode, I walk through a truth most people never hear—why prices feel random, why even doctors don’t know them, and what happens when we finally flip that model upside down.
There’s a belief that patients can’t shop for healthcare.
I don’t buy that.
And once you see what’s really going on behind the scenes… you won’t either.
This isn’t just about cost.
It’s about control.
In this episode, you’ll learn:
- Why healthcare pricing feels unpredictable—and why that might not be an accident
- The hidden system that makes simple care feel complicated and out of reach
- What changes when patients can finally see the price before they say yes
Connect with Rahul Naidoo, the CEO and Co-founder of Superscript.
- https://www.superscript.nyc/
Chapters:
00:00 – Opening Thoughts on Complexity in Medicine
00:23 – The Question Doctors Can’t Answer
01:46 – Why This Conversation Matters
02:01 – From Computer Science to Healthcare
04:47 – Quitting Jobs With No Plan
06:25 – Why Healthcare Was the Target
07:40 – Are Prices Really Random?
08:28 – The Idea That Changes Everything
11:25 – What Problem Is Actually Being Solved
13:38 – Why Pricing Is So Complicated
17:33 – The Hidden Insurance Puzzle
20:02 – Can This System Actually Work?
24:17 – Where This Gets Really Interesting
27:37 – The Bigger Vision for Healthcare
31:48 – Building the System From Scratch
35:04 – Growth, Scale, and What’s Next
37:28 – The Real Role of AI in Healthcare
42:40 – What Doctors Think About This
45:02 – Why Practices Are Losing Money
47:31 – A Different Way to Think About Insurance
51:53 – The Philosophy Behind It All
54:50 – Final Thoughts and What Comes Next