What Happens When You Build a Business Around Your Values? cover art

What Happens When You Build a Business Around Your Values?

What Happens When You Build a Business Around Your Values?

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What happens when you stop waiting for Washington to fix things and start building the solution yourself?

Anton Krecic left political fundraising convinced that policy alone wasn't enough to end abortion. So he started Seven Weeks Coffee, named after a question his wife asked: When is a baby the size of a coffee bean? The answer is at seven weeks, the same point when a heartbeat can often be detected on ultrasound. The mission followed naturally: give 10% of every sale to pregnancy care centers and build it unapologetically pro-life from day one.

Nearly $2 million in donations later, he joins Dear Jane to talk about boldness in the marketplace, what the parable of the talents can teach entrepreneurs, and why the pro-life movement needs more Christians building businesses. He also weighs in on the difference between being humble and passivity, the importance of unifying within the pro-life movement, and how he would respond if Starbucks came calling.

Timestamps:

1:00 — The Idea Behind Seven Weeks: Mission, Name, and Giving Back

4:50 — From Political Fundraising to Pro-Life Business

7:40 — Why For-Profit Can Be a Force for Good

8:40 — Christians in the Marketplace: Excellence as a Calling

10:13 — The Quality Behind the Coffee: Sourcing and Standards

11:30 — Advice for Mission-Driven Entrepreneurs

15:00 — What Holds Christians Back from Bold Business

16:30 — Prioritizing Pro-Life Partners in Business

18:40 — There Is a Market for Values

19:30 — Be Proud, Be Bold, Be Unapologetic

23:40 — Unity Over Division: Navigating Internal Pro-Life Debates

26:06 — Fake Reviews and the Overwhelming Pro-Life Response

27:30 — What Is Next for Seven Weeks Coffee

28:25 — What Anton Would Say to Starbucks

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