What I Mean When I Say Load-Bearing Issue

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What I Mean When I Say Load-Bearing Issue

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Where did the concept of the load-bearing issue come from? In this episode Veronica traces the origin of the framework her entire advisory practice is built around.

Not from theory or a certification program, but from a pattern she kept watching repeat itself across years of client work at Tyche Digital Agency. She explains what a load-bearing issue actually is, why it is almost never the problem you think it is, what it looks like in real founder situations, and how to start finding yours.

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