What If You Stopped Designing for Who Your Customer Wants to Be? cover art

What If You Stopped Designing for Who Your Customer Wants to Be?

What If You Stopped Designing for Who Your Customer Wants to Be?

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Every product strategy framework tells you to build for your customer's aspirational self. The Snooze button never got that memo — and became one of the most-used features in human history. In this episode, we trace the surprisingly long history of not wanting to wake up, from medieval monks to Victorian knocker-uppers, and ask what it means for the products you are building right now.


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