What separates great companies from everyone else?

According to Carlos Ventura, it's not a mission statement hanging on a wall. It's creating a culture people genuinely believe in.

In this episode of Rockstar Talent, Rita Baroody sits down with Carlos Ventura, Founder and CEO of Feast & Fettle, to discuss building a customer-obsessed company, scaling a high-growth business, leveraging technology and AI, and why success doesn't always feel the way people expect.

Whether you're a founder, executive, hiring leader, entrepreneur, or ambitious professional, this conversation offers practical lessons on leadership, culture, growth, innovation, and defining success on your own terms.

In This Episode

• What most leaders get wrong about company culture

• How to build a customer-obsessed company that fuels growth

• Why every business should think like a technology company—and how AI is reshaping the customer experience

• Why success doesn't always bring fulfillment

• The leadership principles behind building winning teams

Memorable Quotes

"What we really sell back is our customers' time."

"You can't just write a mission statement and put it on the wall. There needs to be substance and realness to it."

"Every business at this point should be a tech business."

"You have to write your own story. Write your own blueprint. That's success."

About Rockstar Talent

Rockstar Talent features conversations with founders, CEOs, executives, entrepreneurs, and industry leaders who share how they built high-performing teams, created exceptional cultures, and achieved extraordinary results. Each episode uncovers the leadership lessons, talent strategies, and defining moments behind their success.

Connect with the Host

Rita Baroody is the Founder of Selective Insight and author of Find Me a Rockstar. She helps growth-minded organizations attract, hire, and retain exceptional talent while empowering leaders to build winning teams.

For more insights on leadership, hiring, and building high-performing teams, connect with Rita on LinkedIn.

SelectiveInsight.com