What actually is marketing? Hannah Anderson, co-founded Social Chain with Steven Bartlett, tells you how to really kickstart your career!
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What actually is marketing? Hannah Anderson, co-founded Social Chain with Steven Bartlett, tells you how to really kickstart your career!
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Summary
Unlock the secrets of building a career in social media and marketing with Hannah Anderson. From her early days creating Twitter pages about The Sims and Harry Potter, to co-founding Social Chain, she shares insights into what it truly takes to succeed in this dynamic industry.
Main topics covered:
- Hannah’s unexpected transition from primary school teaching to social media marketing
- How social media strategies went viral in the early days, including app promotion tricks
- The various roles within a marketing agency: creative, production, influencer marketing, account management, and finance
- Practical advice for beginners: building a portfolio, creating content, and leveraging personal social pages
- The importance of personality, resilience, and understanding platform-specific content
- Tips for growing on TikTok and Instagram: captions, content gaps, and engagement strategies
- Building confidence and navigating imposter syndrome at a young age
- The evolving landscape of marketing: traditional vs. social media, and how to adapt
- Hannah’s personal definition of success: living comfortably and enjoying life outside work
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