What does the loss of Spotify’s viral charts mean for India’s music industry?
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What does the loss of Spotify’s viral charts mean for India’s music industry?
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Last week, Spotify shocked the music industry by discontinuing its Viral Songs chart. In India, it was among the few places that put a spotlight on upcoming music acts, and served as a discovery tool for both listeners and A&Rs. In this episode, we discuss the role the chart played, the possible reasons behind Spotify’s decision and whether it’s good or bad for the Indian music business.
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