In the latest episode of Tom's World of Marketing, I sat down with Dawn Apuan, founder of Copy Queens, who went from ministry work and nonprofit leadership to becoming a powerhouse copywriter helping businesses generate sales—sometimes within 24 hours.

Her journey started with one powerful moment.

After being told she had to put her daughter in daycare and questioning her future, Dawn made a decision: "I will figure this out." That decision led her into digital marketing… and eventually to mastering the psychology behind persuasive copy.

Insights she shared:

Great marketing triggers five key neurochemicals in the brain:

• Cortisol – grabs attention by identifying the problem

• Dopamine – gives the audience hope and aspiration

• Oxytocin – builds trust and authority

• Serotonin – creates empathy and connection

• Endorphins – delivers relief and the feeling of resolution

When your message follows that sequence, your audience naturally moves toward action. We also talk about:

1. How small copy changes can dramatically increase conversions

2. Why most marketers miss the most important emotional trigger

3. The surprising connection between faith, neuroscience, and storytelling

And one wild example:

A client changed just two elements on a sales page and increased revenue from $45K to $450K.

Listen to the full episode of Tom's World of Marketing to discover how better messaging can transform your marketing results.