Welcome to the first episode of the CONSCIOUS MARKETING Podcast with Tristan Katz, a podcast for people who want to market their work with integrity in a world that often teaches us to do the opposite.

This episode is a recording from the live, monthly Conscious Marketing Club in which we explored the classic question, “How do I market myself when selling myself feels gross?”

For many entrepreneurs and service providers, marketing can bring up discomfort, vulnerability, urgency, and overwhelm. We know we need to tell people what we’re doing. We know we need to be findable. We know we need to get paid. And also, the dominant marketing world often teaches us to use pressure, fake scarcity, polished performance, and pain-point manipulation to get people to buy.

This conversation offers another way.

In this episode, Tristan explores:

→ How capitalism teaches us to equate marketing with money, transaction, and return on investment

→ Why getting paid for your work matters—and why that doesn’t mean your marketing has to become extractive

→ The difference between transactional marketing and relational marketing

→ Why “selling yourself” feels especially vulnerable when your work is personal, relational, creative, healing, or care-based

→ How to help people discern whether your work is right for them

→ Why trust is built over time, not manufactured through urgency

→ How repetition supports visibility, recognition, and relationship-building

→ Why pricing is not about “charging your worth”

→ How free content, newsletters, podcasts, and community spaces can function as meaningful entry points into your work

Key takeaways

→ Marketing is not only about selling. It is also about visibility, education, relationship-building, trust, service, and helping people understand who you are, what you do, and whether your work is right for them.

→ Transaction is not the enemy. You deserve to get paid for your labor. Extraction is the problem.

→ Relational marketing asks a different question. Instead of “How do I get people to buy?” we can ask, “How do I help people make informed, consensual decisions about whether my work is right for them?”

→ Metrics can offer useful information, but they are not the whole story. One email reply, one person saying “thank you for this,” one conversation sparked by your content—these things matter.

→ Pricing is not about reducing your worth to a number. Your humanity is not for sale. Pricing is about business modeling, sustainability, access, capacity, and finding structures that help you live while serving others.

→ You are allowed to repeat yourself. Repetition is not redundancy. Repetition builds trust.

Resources mentioned

Conscious Marketing Club → LEARN MORE
A free monthly gathering for values-rooted entrepreneurs, educators, facilitators, healers, creatives, and service providers exploring marketing, business, visibility, content, and showing up with integrity.

Free marketing resources from Tristan Katz → LEARN MORE
Explore workbooks, guides, and resources on marketing ecosystems, content strategy, conscious marketing, and creating more sustainable visibility.

Business Modeling + Pricing for Equity with Brooke Monaghan → LEARN MORE
A deeper exploration of offers, pricing, accessibility, sustainability, sliding scale structures, and building business models that support both your clients and your capacity.