When the High Street Is Dying, Why Is This Brand Opening a Showroom?
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When the High Street Is Dying, Why Is This Brand Opening a Showroom?
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About this listen
In this episode of Abandoned Cart, Adam hosts Chloe Mead, Founder of Fling Fashion Rental, to explore what it takes to build a physical, in-person retail model in a digital-first e-commerce world.
Chloe shares how a frustrating wedding guest dress experience sparked the idea for Fling, why fashion rental needs a rethink, and how community, experience, and sustainability sit at the heart of her brand.
From bootstrapping marketing with low-budget influencer events to learning hard lessons early on, this conversation is packed with insights for founders, retailers, and anyone building a brand today.
Key Topics Covered
- “Sometimes you’ve got to leap without looking.”
- The wedding guest dress that inspired Fling - the why behind the business
- Why online fashion rental doesn’t work for everyone
- Experience vs convenience in modern retail
- Building community through local creators
- How a £250 influencer event paid off
- A tough early lesson every founder can relate to
Connect with Chloé Mead:
LinkedIn: https://www.linkedin.com/in/chlo%C3%A9-mead-9441001ba
Website: https://www.flingfashionrental.com
Connect with &Allies:
To discuss how we can help your brand grow, visit www.andallies.co.uk