'When you’re pushed into a corner, you HAVE to innovate' - Luke Hersheson on building a global brand

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'When you’re pushed into a corner, you HAVE to innovate' - Luke Hersheson on building a global brand

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Summary

Luke Hersheson, stylist, entrepreneur, and CEO of cult British brand Hershesons, this week chats to Ben, about building a modern business in an old industry. From growing up in a legendary hairdressing family to reinventing the salon model, Luke opens up about taking creative risks, learning to lead teams, and what it really takes to scale a premium brand without losing its soul. Ben and Luke dig into the realities of entrepreneurship, decision‑making under pressure, and staying relevant in an ever‑changing market. It’s a candid conversation about legacy, innovation, and the business lessons Luke’s learned along the way – whether you’re running a company, building a brand, or just curious how creativity and commerce collide. Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod The Business Men is a production of Sony Music Entertainment. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

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