White Monkeys: China's Global Image Gig

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White Monkeys: China's Global Image Gig

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Summary

White Monkeys: The Unregulated Economy of Foreign Endorsements in China - A deep dive into the phenomenon of businesses hiring foreigners to boost credibility, driven by the concept of mianzi or face in Chinese culture. Despite growing skepticism, the demand for a global image persists, blurring the lines between genuine endorsement and paid performance.

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