Amazon sellers are facing a brutal reality in 2026:

Rising shipping costs.
Higher FBA fees.
Shrinking margins.

In this episode, John Cavendish sits down with Burak Yolga, Co-Founder & CEO of Forceget, to break down what’s really happening in global supply chains and how eCommerce brands can survive.

What you’ll learn in this episode

• Why shipping prices are rising again (and what’s coming next)
• The real impact of geopolitics on Amazon sellers
• How to reduce landed costs and protect your margins
• Why relying only on Amazon FBA is becoming risky
• The hidden costs most sellers ignore (HTS codes, duties, storage)
• Why omnichannel selling is no longer optional
• How Amazon’s new payout changes affect your cash flow

Key Takeaways

• Shipping volatility isn’t over yet
• Amazon fees + ads + coupons are eating margins
• Sellers must optimize supply chain AND diversify channels
• Cash flow is becoming one of the biggest risks in eCommerce

Why This Matters

According to Burak, up to 25% of mid-level Amazon sellers are leaving the market due to rising costs and competition.

This is no longer a side hustle.

It’s a full-scale business or nothing.

Guest

Burak Yolga
Co-Founder & CEO, Forceget
Experts in global sourcing, freight, and supply chain optimization

Connect with John Cavendish
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Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
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