Why Berlin-based Joblift focuses on the blue-collar niche

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Why Berlin-based Joblift focuses on the blue-collar niche

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Lukas Erlebach, Cofounder and CEO of Joblift was scheduled to join Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site to discuss the importance of differentiating your offering from those of your competitors. Unfortunately, Lukas was unable to join but that didn't stand in the way of Peter and Steven diving into the topic and more. Joblift, based in Berlin, Germany but with a Pan-European focus, chooses to focus on blue-collar jobs and candidates. In this interview, we discuss why blue-collar versus other niches and why it is far better to be a bigger fish in a smaller pond than a smaller fish in a bigger pond. Also, Peter has some interesting news about Monday's acquisition by Appcast, Inc of Bayard Advertising Agency. In some ways, it will very much be business as usual for their clients. In other ways, a lot is already changing.

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