Course creation mistakes are costing your clients before they ever start. If you're designing a course right now, there's a step most solopreneurs skip entirely and it sets clients up to struggle from lesson one.

In this episode, I'll show you the course design mistake that causes clients to hit a wall early, what it actually costs you when it happens, and the two-part fix that prevents it.

You'll learn:

• Why course creators unknowingly design courses from the wrong starting point
• What the curse of knowledge is and how it affects your course design
• How to use your ideal client knowledge in a way most course creators never think about
• Why clarity on your transformation is the key to setting the right prerequisites
• How to decide if your course is for beginners, intermediate, or advanced clients

Most course creation programs tell you to focus on your launch. But if your clients aren't starting from the right place, even great content won't save them. Course design that starts with where your clients actually are, not where you assume they are, is what separates courses that get results from courses that get refund requests.

I'm Dr. Curtis Satterfield. I spent 17 years as a college professor building over 30 courses from scratch, and I help fully booked coaches build group programs that deliver real results for their clients and scale their business without adding more hours.

If this episode got you thinking, check out The Handoff Method: An Online Course Design Fix for Low Completion Rates, find it wherever you're listening right now.

Note: This episode was recorded under the show's original name, Course Creation for Solopreneurs. The podcast is now called Program Design for Coaches. The name changed to better reflect what's actually working in the coaching space right now. Group programs where the coach is present and involved are what's selling, and that's the direction this show has moved. The instructional design principles in this episode apply whether you're building a course or a group program, so everything you hear still works.

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