In a world where everyone has access to AI tools, what actually separates great creative work from average output?

In this conversation, Kim Jerbo, Executive Creative Director at Create Group, speaks with Lara about why taste, artistic instinct, and creative judgment still matter — even in the age of AI.

AI can generate visuals, motion, concepts, and endless variations in seconds. But knowing what works, why it works, and what deserves refinement is still deeply human.

The discussion explores:
• Why “taste” is becoming more valuable in the AI era
• The difference between generating and directing creative work
• Why artistic instinct still matters
• How AI is changing the role of art directors and creatives
• Why the human eye remains the real advantage

“Just because you can generate 1,000 photos doesn’t mean you can be at par with anyone in the creative industry.”

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

*****************************************************

Connect with us 👇🏻

🌐 Website: https://www.visionvoices.me/
🔗 LinkedIn: https://www.linkedin.com/in/laravarlamova
📸 Instagram: https://www.instagram.com/visionvoicespodcast/
🎵 TikTok: https://www.tiktok.com/@visionvoicespodcast
🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600
🎧 Spotify: https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZL

Thank you for tuning in!

#laravarlamova #larisavarlamova #b2bpodcast #arabpodcast #dubaipodcast #dubaimedia #dubailife #VisionVoicesPodcast #ai #creativity #generativeai #creativedirection #artdirection #design #contentcreation #futureofwork #marketing #artificialintelligence

Visit website: www.visionvoices.me