Why Great Games still Fail | Mario R. Kroll, Video PR & Marketing expert
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Why Great Games still Fail | Mario R. Kroll, Video PR & Marketing expert
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About this listen
Today I'm speaking with Mario R. Kroll, founder of UberStrategist. Mario has over 30 years of industry experience in PR and marketing within video games.
This was a fun and candid conversation about what it takes not only to get a game noticed in a crowded marketplace, but also how to get yourself noticed. I value open, honest, and engaging conversations, and that’s exactly what I got from Mario. We covered everything from what it takes to get a game noticed today through to how to cope with imposter syndrome.
Mario entered the video game industry over 30 years ago by teaching himself web development to build and run Wargamer.com, a fan-made matchmaking and community site for strategy gamers that grew into a full-time operation and led to his first professional opportunities. This eventually led to him moving into publishing, PR, and marketing before founding UberStrategist, where he now helps game studios launch and position their games.