Imagine I hand you two mutual funds and ask how you'd split your money.

Same holdings. Same cost. Line by line, they're the exact same fund.

The only difference?

One has a name you recognize and the the other is generic.

Financially, there's no reason to prefer one over the other.

But when researchers ran this experiment, investors didn't split their money evenly.

In this episode, I break down new research on the hidden cost of making investment decisions based on familiarity.

Here's what you'll learn:

→ Why a familiar fund name changes how investors judge risk, return, and safety

→ What the "trust premium" reveals about how investors value familiarity

→ How famous fund families have performed against their benchmarks

→ The questions to ask before choosing a fund or accepting an advisor's recommendation

By the end, you'll have a more disciplined and informed way to judge whether confidence is being earned or merely assumed.

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