Why Performance Marketing Needs a Reset with Ellie Farrugia | Marketing Podcast
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Why Performance Marketing Needs a Reset with Ellie Farrugia | Marketing Podcast
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Summary
In this BONUS audio-only episode from our Live Podcast event, Ellie sits down with industry experts to unpack how ecommerce brands should really be approaching performance marketing in 2026.
Topics include:
00:00 – Is AI actually working for ecommerce?
04:25 – How marketing teams are using AI internally
09:14 – Why attribution has become harder than ever
14:08 – Are brands wasting money on paid media?
18:32 – Why creative testing matters more than ROAS
22:10 – The rise of LLMs & AI search
27:18 – Why content teams are growing rapidly
31:45 – What good performance marketing looks like now
36:20 – CAC vs ROAS vs Lifetime Value
41:10 – Why brand & performance teams need to work together
This episode covers:
→ AI in ecommerce
→ Performance marketing strategy
→ Creative testing
→ LLMs & AI search
→ Attribution & GA4
→ Paid social & paid search
→ CAC, LTV & ROAS
→ Content-led growthUse these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7