Why Podcasting's Numbers Don't Add Up with Pete Birsinger (CEO & Founder of Podscribe)
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Why Podcasting's Numbers Don't Add Up with Pete Birsinger (CEO & Founder of Podscribe)
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For more than a year now, the Alliance for Measurement in Podcasting, or AMP, has been working to create new frameworks for podcast measurement. In this week’s Media Roundtable, we’re announcing some of our latest findings.
Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP -Strategy, Oxford Road) welcome Pete Birsinger (CEO & Founder, Podscribe) to discuss the problem with downloads, AMP’s internal tug-of-war, and the new standard metrics that could help grow the industry.
“ This type of evolution should put podcasting on a better footing to compete with other media channels for an enormous part of advertising dollars.”
- Pete Birsinger (CEO & Founder, Podscribe)
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