Why Sellers Lose Deals: The Mindset Mistake That Kills Value
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Why Sellers Lose Deals: The Mindset Mistake That Kills Value
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About this listen
Selling a business isn’t just a financial transaction. It’s a mental game.
In this episode of The Ins and Outs of Selling a Business™, Keith Dee sits down with performance coach Lauren Johnson to explore how mindset directly impacts outcomes during a sale.
From navigating due diligence to managing stress, uncertainty, and outside pressures, they break down why many business owners shift from “playing to win” to “playing not to lose” and how that can derail a deal.
If you’re preparing to sell your business or currently in the middle of a transaction, this episode will help you stay grounded, focused, and in control from start to finish. Contact Keith: Osage Advisors, LLC osageadvisors.com kdee@osageadvisors.com 860-767-3273 ✦︎ Subscribe to our YouTube channel! https://www.youtube.com/channel/UCtjPAHGcQhOfm7HfLAMVy8w