Why Vivid’s festival director won’t be reading any reviews cover art

Why Vivid’s festival director won’t be reading any reviews

Why Vivid’s festival director won’t be reading any reviews

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For any arts production, reviews are a crucial metric of success. But for Brett Sheehy, what the critics have to say means very little.

For him, it’s all about the audience.

On this week’s episode, Vivid Sydney's festival director tells BOSS editor Sally Patten how he's determined his own way of measuring success.

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