You might be spending thousands on marketing and still leaving money on the table, not because your product isn't good, but because you're talking to people you don't really know.

In this episode, Stephanie sits down with Kristin Zhivago, revenue systems architect and president of Zhivago Partners, to talk about what's actually getting in the way of your sales. Kristin has spent decades interviewing customers, identifying hidden sales stoppers, and helping companies remove friction from their buying process, and the results speak for themselves. One of her clients went from stalled to a Microsoft acquisition.

If you want to grow revenue without throwing more money at ads that aren't working, this conversation is going to change how you think about your customers, your marketing, and your message. We dig into what buyers are actually thinking when they decide to purchase, why most small businesses are promoting the wrong things, and how a handful of customer conversations can unlock the clarity your marketing has been missing.

Whether you're a home service business, a B2B company, or somewhere in between, the insights in this episode are practical, eye-opening, and immediately actionable.

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

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Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

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