Why do smart marketers fail? | Tim Parkin
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Why do smart marketers fail? | Tim Parkin
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About this listen
Market for what your customers expect, not what they want.
Tim Parkin, President of Parkin Consulting, is a global marketing advisor. Tim shares his insights on how he transforms chaotic marketing departments into high-performance marketing teams.
In this episode:
➤ The journey of how a magician and software engineer became the perfect combination for a marketer
➤ The science behind marketing makes it a process more than a creative art
➤ Why you should get marketing ideas from sales, customer service, even HR
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