Why sustainability professionals need to be ready for wild cards
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Why sustainability professionals need to be ready for wild cards
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Soli and Joel ask an uncomfortable question:sustainability professionals are trained to track trends and build momentum —but are we actually prepared for wild cards?
We went through some big ones: a 90% probability El Niño that most supply chains aren't pricing in, a data center oppositionmovement that's blocked $18 billion in U.S. projects, an insurance exodusthat's quietly making whole communities uninsurable, and the reality that social movements — for and against sustainability — are among the most powerful forces shaping corporate behavior.
As Soli put it: This is literally our job. And we're not doing it.
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