Why the Future of Marketing Is Technical with Amos Feranmi, James Praise and Bolaji Anifowose
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Why the Future of Marketing Is Technical with Amos Feranmi, James Praise and Bolaji Anifowose
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Summary
In this special 10th issue of Engineering for Marketers, Amos Feranmi is joined by James Praise and Bolaji Anifowose to explore why the future of marketing is technical. From AI-powered workflows and SaaS-driven GTM strategies to the rise of GTM engineering, we unpack how today’s marketers must combine creativity with technical know-how to thrive.
What you’ll learn in this episode
How SaaS and AI are reshaping modern marketing roles
The rise of GTM engineering and why it matters for scaling revenue
Practical ways AI tools like ChatGPT, Gemini, and Claude fit into a marketer’s workflow
Why creativity + technical skills are the new baseline for marketing careers
Signals, systems, and automation: how to cut through the noise in 2025 and beyond
Meet the guests
James Praise – Product marketing consultant helping SaaS founders drive GTM, launches, and growth through his Marketing In Action newsletter and TITAJA product marketing agency.
Bolaji Anifowose – B2B SaaS marketer and GTM engineer with expertise in partnerships, product integrations, and data-driven growth strategies.
Resources & links
Engineering for Marketers Newsletter Marketing in Action Newsletter Intro to GTM Engineering