World Cup Cash Fall Short in Toronto | Montreal News
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World Cup Cash Fall Short in Toronto | Montreal News
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Toronto hosted the World Cup, but the economic payoff for local bars and restaurants was surprisingly modest—just a 3% uptick in spending, despite international visitors splurging more. While FIFA and event organizers rake in the cash, host cities often shoulder the costs with minimal returns. Yet, the real win? The electric atmosphere and community spirit that turned the city into a global stage. Contrast that with Taylor Swift’s Eras Tour, which drove bigger spikes in dining and hotel revenue—proving pop fans might be more wallet-friendly than soccer fans. For Toronto, it’s a bittersweet equation: not a financial jackpot, but unforgettable vibes that linger long after the final whistle.
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