You can know your work helps people and still feel weird promoting yourself. The pressure to stay visible, market yourself online, and constantly talk about what you do can quickly start to feel performative, especially for leaders who care deeply about authenticity. In this episode, Dr. J.J. Peterson sits down with Heather Adams to talk about why so many thoughtful leaders struggle with visibility, and how to grow your influence without losing yourself in the process. After decades of helping authors, founders, and entrepreneurs build their platforms, Heather has seen how easy it is for people to believe they need to become louder or more polished in order to succeed. They explore the difference between visibility and performance—and how showing up honestly can become an act of service instead of self-promotion.

• The difference between visibility vs. performance
• Why you don’t need to become louder to grow your influence
• The pressure to market yourself online without losing yourself
• Why trying to copy other leaders often backfires
• How to “baby step” into visibility in a way that feels authentic

Join Heather's upcoming Substack Strategy Workshop: Clarify Your Message, Map Your Content & Create Your Launch Plan. Learn more here - https://choicemediacommunications.com/substack-strategy Mentioned In This Episode

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