You must get your marketing foundations in place
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You must get your marketing foundations in place
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If I stop being humble about myself for a second, one of my super powers is the ability to look at the mysterious dark art of marketing and break it down into a series of practical tasks.
In fact this is what I've built the whole of the MSP Marketing Edge around.
It means that when I'm talking to members about their marketing, often I can see where they've taken shortcuts or missed out important tasks.
The most frequently missed out is getting the marketing foundation right. These are the basics you need in place to help you a) understand who you want to work with, b) why they would choose you, and then c) make sure that is reflected across all of your marketing.
Give me five minutes. And let's explore this right now.
Paul's 5 min Monday Motivation for 22nd June 2026