You should say no to 90% of customers
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You should say no to 90% of customers
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n this episode, Ryan and Mike get brutally honest about why your "crappy little business" isn't making money: You’re saying yes to everyone. If you’re trying to be the solution for the 90% of the population that wants the cheapest deal, you’re not a business owner—you’re just someone who owns a stressful job.We’re diving deep into the ICP (Ideal Client Profile), why "rich people problems" pay better than "poor people problems," and the "Priority Matrix" you need to stay profitable. It’s time to find your "Juan," fire your bad clients, and start charging for the high-value peace of mind you actually provide.Stop being selfish—leave the cheap jobs for the cheap guys.
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