Your ROAS Is Lying to You: How Profit-First Marketing Actually Works
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Your ROAS Is Lying to You: How Profit-First Marketing Actually Works
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Summary
Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&L—and it's costing them.
In this episode, Matt Raminick, founder and CEO of Sunnyside, breaks down:
- Why chasing ROAS without tracking contribution margin leaves lifestyle brands unprofitable at scale
- The Profit360 framework that connects your P&L, creative strategy, and channel execution in one system
- How Brixton ended Q1 25–30% above revenue goal by focusing creative spend on their most profitable products
Whether you're doing $1M or $50M a year, this conversation delivers strategies you can test this week.
📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-454/
Connect with us:
🐦 Twitter: https://twitter.com/stevenhutt
💼 LinkedIn: https://www.linkedin.com/in/shutt/
📘 Facebook: https://www.facebook.com/thrivingwithshopify
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