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the brAIn - real AI intelligence for media & entertainment

the brAIn - real AI intelligence for media & entertainment

By: Peter Csathy media entertainment AI & tech expert (chairman of Creative Media)
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All about how generative AI is transforming the world of media and entertainment - hosted by leading expert Peter Csathy of Creative Media (creativemedia.biz).

"the brAIn" features Csathy's "insider" insights about the latest developments in generative AI and its impacts on media, entertainment, and the entire creative community. It also features interviews with leading artists, innovators, entrepreneurs, executives, and influencers. Each episode starts with Peter's humorous rundown of the latest key headlines in the world of AI, media and entertainment. The podcast is the companion to his newsletter "the brAIn" that reaches thousands of "movers and shakers" in the industry. You can find it at themediabrain.substack.com.

Peter is a renowned dealmaker, serial entrepreneur, business advisor, Harvard trained lawyer, writer, speaker, and overall creative force. He writes a weekly column about AI and the media industry in leading entertainment publication TheWrap. He has negotiated over $4 billion in deals, served as CEO and President of several pioneering media-tech companies that achieved successful exits, and as a senior dealmaker in major studios.

Peter has been a key driver and force for opening up entirely new markets, including on demand music streaming, online video platforms, and live social video streaming and chat. He is a believer that artists and creators sit at the center of the overall media, entertainment and tech universe. He also hosts the podcast series "The Story Behind the Song" on Consequence, where he interviews the most legendary artists of the past several decades about their most iconic songs. You can find that podcast at consequence.net/category/consequence-podcast-network/the-story-behind-the-song.

reach out to Peter at bizdev@creativemedia.biz.

© 2026 the brAIn - real AI intelligence for media & entertainment
Episodes
  • "AI Meets Hollywood" Business & Legal Summit at the Television Academy
    Apr 2 2026

    A few weeks ago, I joined a panel of experts at the Television Academy for a packed house Academy-only “AI Summit” weekend session. We discussed the latest business, legal, and regulatory AI issues and developments that impact Hollywood and the overall media and entertainment community. I tackled many of the business issues — including the latest licensing news and business models.

    For the first time, non-Academy members can listen to this closed door session here on my "the brAIn" podcast.

    So, sit back. Grab your popcorn. And enjoy. Think you’ll get a lot out of it.

    Audio courtesy of the Television Academy. Special thanks to the Academy and to our great moderator at the event, Holly Leff-Pressman.

    Sign up for the companion "the brAIn" newsletter via this link.
    Check out Peter and his firm
    Creative Media
    Check out
    Peter's LinkedIn bio here.
    And send feedback to bizdev@creativemedia.biz.

    Show More Show Less
    1 hr and 2 mins
  • OpenAI's $1 Billion Reality Check: AI Compute Costs Crush Sora's Video Dreams
    Mar 27 2026

    In this episode, I feature a fascinating "deep dive" of my newsletter with the same title - generated using Google NotebookLM (all prompts were mine, and I approve the episode's content).

    Here’s the headline: OpenAI killed Sora and its $1 billion deal with Disney due to the sheer economics of boundless consumer generative AI video, not AI tech. Enterprise use is in focus.

    Here are the top 5 takeaways:

    1. The "Compute Tax" is Unaffordable: High-quality video requires massive electricity and infrastructure; even for OpenAI, the cost of consumer-scale video generation is currently unsustainable.
    2. Pivot from Toys to Utility: The industry is shifting from flashy consumer "toys" (like Sora) toward "Agentic AI" that handles high-value enterprise tasks like coding and logistics.
    3. Rise of "Invisible" Professional AI: AI isn't disappearing; it’s moving into "unseen" professional workflows to solve specific production friction and VFX bottlenecks rather than replacing creators.
    4. Prioritizing IPO-Ready Revenue: As OpenAI nears an IPO, it is abandoning costly consumer experiments in favor of scalable, enterprise-grade tools that offer clearer returns.
    5. A Reality Check for Human Artistry: The dream of "prompting" a blockbuster from a couch has failed, reaffirming that human taste, skill, and creative effort remain essential.

    Sign up for the companion "the brAIn" newsletter via this link.
    Check out Peter and his firm
    Creative Media
    Check out
    Peter's LinkedIn bio here.
    And send feedback to bizdev@creativemedia.biz.

    Show More Show Less
    18 mins
  • Market Substitution: Generative AI's "Fair Use" Fail
    Mar 12 2026

    In this episode, I feature a fascinating "deep dive" of my newsletter titled "Market Substitution: Generative AI's 'Fair Use' Fail" that I generated using Google NotebookLM (all prompts were mine, and I approve the episode's content).

    Here’s the headline: the Creative Community now has AI on its copyright litigation heels. That means that the “3 C’s” of so-called “ethical AI” — Consent, Credit and Compensation — are now taking hold via accelerating licensing deals and emerging “usage based” business models.

    Here are the Key Take-Aways:

    • 3 “fair use” decisions so far (Bartz v. Anthropic, Kadrey v. Meta, Thomson Reuters v. Ross Intelligence). Anthropic settled for $1.5 Billion due to court pressure. Other two cases pending (Thomson Reuters’ decision is on appeal).
    • Both Judges in Kadrey & Thomson Reuters focused on “market substitution” as the key rationale to beat back AI’s “fair use” defense, following the Supreme Court’s most recent copyright case (Andy Warhol Foundation v. Goldsmith).
    • Meta prevailed on “fair use,” but the Judge made it clear that Meta would have lost if plaintiffs’ lawyers made the right “market substitution” arguments.
    • Courts’ increased skepticism of AI’s “fair use” defense is fueling accelerating AI settlements and content licensing activity, which is good for both AI and media.
    • New “usage based” AI content licensing models are being defined right now, following the same pattern as we’ve seen in past massive technology shifts impacting the entertainment industry. Napster’s music theft led to new streaming royalties. YouTube’s content IP theft led to its ContentID system.

    Sign up for the companion "the brAIn" newsletter via this link.
    Check out Peter and his firm
    Creative Media
    Check out
    Peter's LinkedIn bio here.
    And send feedback to bizdev@creativemedia.biz.

    Show More Show Less
    21 mins
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