Showing titles in Business Aspects

Now it can be told! The true, behind-the-scenes story of Casablanca Records, from an eyewitness to the excess and insanity. Casablanca was not a product of the 1970s, it was the 1970s. From 1974 to 1980, the landscape of American culture was a banquet of hedonism and self-indulgence, and no person or company in that era was more emblematic of the times than Casablanca Records and its magnetic founder, Neil Bogart.

Singer-songwriter. Trailblazer. Mastermind. The Beatles of her generation. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers. But how exactly has she managed to scale her success—multiple times—while dominating an industry that cycles through artists and stars like fashion trends? How has she managed to make and remake herself time and again while remaining true to her artistic vision?

For 20 years, Merge Records has remained true to their belief that you can sign bands because you love their music and respect what they're trying to do. As giant corporate labels struggle for survival, Merge has garnered a secure and growing fan base while releasing some of the best music of our time. Our Noise is the history of the much loved label as seen by those who were there. It features interviews with and profiles of now releases some of indie rock's biggest names.

Howard Bloom - called “the greatest press agent that rock and roll has ever known” by Derek Sutton, the former manager of Styx, Ten Years After, and Jethro Tull - is a science nerd who knew nothing about popular music. But he founded the biggest PR firm in the music industry and helped build or sustain the careers of our biggest rock legends, including Michael Jackson, Prince, Bob Marley, Bette Midler, Billy Joel, Billy Idol, Chaka Khan, and 100 more. What was he after? He was on a hunt for the gods inside of you and me.

In this long-awaited memoir, illustrated with over 100 never-before-seen photos from his personal collection, the groundbreaking record producer chronicles his struggles, his success, and the celebrated artists that made him a legend. Over the last twenty-five years, legendary music producer and...

Playlist Profits isn’t about chasing trends, buying fake streams, or dropping another song into the void. It’s about building an unstoppable machine that grows your career while you sleep. Inside this book, you'll discover a proven roadmap that helped me (Manafest) hit over 130 million Spotify streams, land Super Bowl placements, & build a real fanbase—not bots, not luck, but a system.

Chris Greenwood is the man behind Manafest: the globally successful rock and rap musician who’s sold millions of singles and albums world-wide. With over 20 years experience in the industry, both as a signed artist and an independent musician, Chris shares his incredible experience as a song writer and hit-maker in this audiobook.

Show biz memoir at its name-dropping, bridge-burning, profane best: the music industry’s most outspoken, outrageous, and phenomenally successful executive delivers a rollicking memoir of pop music’s heyday. During the 1970s and '80s the music business was dominated by a few major labels and...

Now available as an audiobook – the acclaimed mental health manual for life on the road. A Rough Trade Book of the Year, Touring and Mental Health: The Music Industry Manual is the definitive guide for artists, crew and professionals working in live music who want to protect their health while touring.

Alan Krueger, the former chairman of the president's Council of Economic Advisers, uses the music industry as a way in to explain the principles of economics and the forces shaping our economic lives. As economists recognise, the music industry is often a leading indicator of today's economy; it is among the first to be disrupted by the latest wave of technology, and examining the ins and outs of how musicians create and sell new songs and plan concert tours offers valuable lessons for what is in store for businesses and employees in other industries that are struggling to adapt.   

Unveiling the ultimate roadmap to your musical success, "Song Launch Checklist" is an essential guide for independent artists navigating the complex world of music business and online advertising via social media marketing. This book is more than just a checklist. It's a comprehensive strategy to turn your musical aspirations into reality.

Brought to you by Penguin. With his shag haircut and white Stratocaster guitar Jeff Beck was an icon. Yet somehow, he maintained the ineffable low-profile cool of a cult hero - gliding through six decades of musical trends with nary a lapse in taste. In his illustrious career Beck won eight...

Most musicians dream of making professional-sounding music. But in order to create great music, they need to understand the steps and tools involved. With proper skill development, creativity, and knowledge, anyone can reach that professional level. This audiobook will show you how, whether you want to build a studio, work in one, start a label, or to make better music. Inside, you will find up-to-date, practical, and well-explained techniques in a professional guide for 2024 and beyond.

The Biggest Edition – Revised and Expanded with All New Chapters A captivating and inspiring guide to building an untouchable empire from mud to marble, no matter what obstacles stand in the way Rick Ross is a hip-hop icon and a towering figure in the business world, but his path to success...

You're in a career where it's considered "normal" to be broke. If you were doing anything else for a living, you'd have given up by now.

And I'm sure there are people in your life who wish you'd do just that... They want you to settle down, get a "real" job, and make music a hobby. Screw 'em. The truth is, if you know what to do, you can make a lot of money as a musician. This book shows you what to do.

For almost 30 years as label boss, producer and talent conductor at XL Recordings, Richard Russell has discovered, shaped and nurtured the artists who have rewritten the musical dictionary of the 21st century, artists like The Prodigy, The White Stripes, Adele, M.I.A., Dizzee Rascal and Giggs. Growing up in north London in thrall to the raw energy of 80's US hip hop, Russell emerged as one part of rave outfit Kicks Like a Mule in 1991 at a moment when new technology enabled a truly punk aesthetic on the fledgling free party scene.

Factory Records has become the stuff of legend. The histories of the label have been told from many perspectives, from visual catalogues and memoirs to exhibitions. Yet no in-depth history has ever been told from the perspectives of the women who were integral to Factory's cultural significance. Told entirely in their voices, I Thought I Heard You Speak is an oral history that reveals the true cultural reach of the label and its staying power in the twenty-first century.

This audiobook shows artists and musicians how to get more streams on Spotify plus featured in Spotify editorial playlists. Billboard charting rock and hip hop artists Manafest shows you the new way artists everywhere are getting more fans without a record label. This audiobook shows you a new way to get more fans streaming and buying your music, and teaches you step-by-step how to use it. In this audiobook, you’ll find the exact strategies we use to get 10x more fans and streams for independent artists without a label or having to tour.

Get ready to build, launch, and grow a successful record label.

Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you. These methods will help you get your name out there, monetize music, and find heights of success you never imagined. Music Business & Marketing Accelerator Using Instagram is a resource for any singer, songwriter, rapper, or producer who wants to make a splash on the internet.