Showing titles in Forecasting & Strategic Planning

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau. As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad...

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up, but never come back? Learn...

Simplicity is Apple’s competitive advantage. It Just Works shows you how to make it yours. What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT to Lego? Simplicity. Humans love simplicity; it’s a hard-wired obsession. Apple has built one of the world's...

Robert Greene spannt einen weiten Bogen und stellt uns die Großmeister der Strategie vor, von Napoleon bis Margaret Thatcher, von Hannibal bis zu Friedrich dem Großen, von Sunzi bis Churchill. Von ihren großen Erfolgen, aber auch von ihren Fehlern kann jeder lernen, denn strategisches Denken braucht man überall: in der Wirtschaft wie in der Politik, im Beruf wie im Privatleben.

Revised and Expanded Edition. Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled. THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers...

Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are two fundamentally different management challenges. The real problem for leaders is doing both simultaneously. How do you meet the performance requirements of the existing business-one that is still thriving-while dramatically reinventing it?

Why You Win or Lose: The Psychology of Speculation by Fred C. Kelly is a timeless exploration of human behavior in financial markets, delving into the psychological forces that drive investors and speculators. Published in the early 20th century, this classic book emphasizes that success in speculation is not solely about financial knowledge but largely about understanding human emotions, crowd psychology, and decision-making processes.

With this guide, you can produce your own professional business plan without hiring a consultant. This is a fast, quick, and proven method of creating a business plan that will allow you to (i) approach potential investors, or (ii) show to stakeholders of the business - employees, banks, shareholders, etc.

John Seely Brown and Paul Duguid show us how to look beyond mere information to the social context that creates and gives meaning to it. Arguing elegantly for the important role that human sociability plays, even - perhaps especially - in the digital world, The Social Life of Information gives us an optimistic look beyond the simplicities of information and individuals.

Today, mobile connections are so readily accessible that it is perhaps easy to forget the time when only the elite had access to a phone provided by the sole operator: the Government of India. It all changed in the early 1990s as liberalisation stirred the Indian economy out of its decades of...

Why do only 30 percent of business transformation programmes deliver on time, on budget, and on scope, realising the intended benefits while 70 percent fail? Uncover HOBA® (House of Business Architecture®) the Business Transformation framework, design process and blueprint for increasing your organisation’s success rate and delivering the Target Operating Model (TOM). This audiobook provides a practical, hands-on tool that has helped organisation‘s design, build and implement their business strategy and Target Operating Model (TOM) as part of their business transformation.

Are you ready to take your company to the next level? In this book, you will discover how each of the five disciplines—strategy, business development, people, execution, and mission—give you the processes needed to best satisfy your five constituents: your company, yours customers, your team, your stakeholders, and your community.

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.

Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea - that the purpose of strategy is to achieve a sustainable competitive advantage.

Was sind heute die großen Ideen? Historischer Fortschritt basierte fast immer auf utopischen Ideen: Noch vor 100 Jahren hätte niemand für möglich gehalten, dass die Sklaverei abgeschafft oder die Demokratie wirklich existieren würde. Doch wie begegnen wir den Herausforderungen der modernen Arbeitswelt, des Familienlebens, des gesamten globalen Gefüges? Der niederländische Vordenker Rutger Bregman sagt: "Das wahre Problem unserer Zeit ist nicht, dass es uns nicht gut ginge oder dass es uns in Zukunft schlechter gehen könnte.

In today's fast-paced world, leaders need to move at speed. The rate of innovation and change in organisations and the challenges of impatient investors or shareholders mean leadership decisions must be quick, smart and deliver real impact. Superfast provides cutting edge inspiration and a host of exciting ideas about how to accelerate performance in an agile and thoughtful way, shedding new light on leading in a world which is fluid and uncertain.  

In this indispensable new book, Andrew Winston provides 10 crucial strategies for leaders and companies ready to move boldly forward and win in this new reality. With concrete advice and tactics, and new stories from companies like British Telecom, Diageo, Dow, Ford, Nike, Unilever, Walmart, and many others, The Big Pivot will help you, and all of us, create more resilient businesses and a more prosperous world. This book is the blueprint to get you started.

A team of expert innovation strategists delivers an exciting and insightful collection of strategies, techniques, and frameworks for scaling your next big, audacious idea into a concrete product or service. Each proven and tested strategy contained in the book has been categorized to make it easy to find and implement when you need it most. You’ll learn how and where to start, when to bet big, how to invest, when to play the long game, what to communicate, and much more.

What can you learn from the world’s most successful companies? Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born. Marvel Studios is the multibillion-dollar home to iconic franchises. They are...

The traditional hierarchical organization is dead, but what replaces it? Numerous new models - the agile organization, the networked organization, and holacracy, to name a few - have emerged, but leaders need to know what really works. How do you build an organization that is responsive to fast-changing markets? What kind of organization delivers both speed and scale, and how do you lead it? Arthur Yeung and Dave Ulrich provide leaders with a much-needed blueprint for reinventing the organization.