Showing titles in Advertising
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Scientific Advertising
- By: Claude Hopkins
- Narrated by: Peter Coates
- Length: 2 hrs and 3 mins
- Unabridged
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Scientific Advertising by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making. With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers.
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Scientific Advertising
- Narrated by: Peter Coates
- Length: 2 hrs and 3 mins
- Release date: 14-05-24
- Language: English
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£8.91 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Branding & Marketing for Startups
- The Do-It-Yourself Plan to Launch and Promote Your New Small Business or Personal Brand Today! The Secret Strategy for Rapid Growth and Advertising Success
- By: David Marcel
- Narrated by: William Blogs
- Length: 3 hrs and 7 mins
- Unabridged
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Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.
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Useful
- By Valdir Paiva on 14-06-21
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Branding & Marketing for Startups
- The Do-It-Yourself Plan to Launch and Promote Your New Small Business or Personal Brand Today! The Secret Strategy for Rapid Growth and Advertising Success
- Narrated by: William Blogs
- Length: 3 hrs and 7 mins
- Release date: 15-09-20
- Language: English
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£9.51 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Brand Real
- How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
- By: Laurence Vincent
- Narrated by: Joe Geoffrey
- Length: 8 hrs and 1 min
- Unabridged
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Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere. Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint.
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Very easy to listen to and assimilate
- By Brenda on 13-04-13
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Brand Real
- How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
- Narrated by: Joe Geoffrey
- Length: 8 hrs and 1 min
- Release date: 08-12-12
- Language: English
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£12.74 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Instagram Marketing
- The Beginners Guide on How to Do Marketing, Become an Influencer and Build a Business. Discover the Secrets, Tricks and Mindset to Generate Passive Income.
- By: Billy Shannon
- Narrated by: Angela Clark
- Length: 3 hrs and 3 mins
- Unabridged
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Use Instagram to do marketing and build a lucrative side hustle. The excellent news is that you can earn much more money by doing, well, almost nothing! This book will teach you how to set up a passive income without investing too much time, effort, or money. Nowadays, our lives seem to revolve around social media. Whatever people do, they make sure to share it with their friends and followers. And one of the most popular social media apps is Instagram.
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Instagram Marketing
- The Beginners Guide on How to Do Marketing, Become an Influencer and Build a Business. Discover the Secrets, Tricks and Mindset to Generate Passive Income.
- Narrated by: Angela Clark
- Length: 3 hrs and 3 mins
- Release date: 02-07-20
- Language: English
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£9.51 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Dim Sum Strategy
- Bite-Sized Tools to Build Stronger Brands
- By: Peter Wilken
- Narrated by: Peter Wilken
- Length: 10 hrs and 6 mins
- Unabridged
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Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.
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Dim Sum Strategy
- Bite-Sized Tools to Build Stronger Brands
- Narrated by: Peter Wilken
- Length: 10 hrs and 6 mins
- Release date: 04-04-24
- Language: English
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£14.08 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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That's a Bullseye: A Marketing Story About Finding the Right Products, Consumers, and Campaign to Grow a Business
- By: Richard Blazevich, Eric Bishop
- Narrated by: Chris Abernathy
- Length: 2 hrs and 37 mins
- Unabridged
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This book is for anyone interested in marketing. Whether you're a beginning business school student or an experienced executive, it provides a practical approach for creating your marketing strategy and growing your business in an ever-changing environment. In this marketing fable, the authors outline six easy steps to build a powerful online presence. It's written in story format, so it's easy to listen to and keeps you engaged. The authors also provide a summary of the key lessons and helpful templates that you can use to hit a bullseye with your own products, consumers, and campaigns.
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That's a Bullseye: A Marketing Story About Finding the Right Products, Consumers, and Campaign to Grow a Business
- Narrated by: Chris Abernathy
- Length: 2 hrs and 37 mins
- Release date: 15-05-18
- Language: English
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£9.08 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: Al Ries, Laura Ries
- Length: 1 hr and 35 mins
- Abridged
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Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of...
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22 Immutable Laws of Branding
- Narrated by: Al Ries, Laura Ries
- Length: 1 hr and 35 mins
- Release date: 28-07-05
- Language: English
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£6.45 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- By: Patricia Fry
- Narrated by: Carol Kilgore
- Length: 8 hrs and 28 mins
- Unabridged
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A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- Narrated by: Carol Kilgore
- Length: 8 hrs and 28 mins
- Release date: 27-01-13
- Language: English
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£12.74 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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¡Sí!
- By: Robert B. Cialdini, Steve J. Martin, Noah J. Goldstein
- Narrated by: Héctor García
- Length: 5 hrs and 25 mins
- Unabridged
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Todos los días nos enfrentamos a situaciones en las que necesitamos que otros colaboren con nosotros para alcanzar nuestros objetivos. ¿Existe alguna técnica que haga que quieran ayudarnos y satisfacer nuestras demandas? La respuesta es muy sencilla: ¡Sí! Basado...
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¡Sí!
- Narrated by: Héctor García
- Length: 5 hrs and 25 mins
- Release date: 23-10-24
- Language: Spanish
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£13.31 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Strategic Advertising Management (6th Edition)
- By: Richard Rosenbaum-Elliott, Larry Percy
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Unabridged
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
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Strategic Advertising Management (6th Edition)
- Narrated by: Daniel Henning
- Length: 22 hrs and 52 mins
- Release date: 31-12-21
- Language: English
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£19.74 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Ultimate Guide to Amazon Advertising
- Advance Tactics and Best Practices
- By: Rick Wong
- Narrated by: Frank B. Iwan Jr.
- Length: 4 hrs and 20 mins
- Unabridged
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Hi there, Amazon Ads Operators! I'm Rick Wong, the author of "Amazon Advertising: Advanced Tactics and Best Practices." I operate an Amazon agency and sell on Amazon, and I recently sold my brand for a seven-figure. Unlike most authors writing about this place, I've lived and experienced it.
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Ultimate Guide to Amazon Advertising
- Advance Tactics and Best Practices
- Narrated by: Frank B. Iwan Jr.
- Length: 4 hrs and 20 mins
- Release date: 08-01-25
- Language: English
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£11.26 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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How to Write Your Book Without the Fuss
- The Definitive Guide to Planning, Writing and Publishing Your Business or Self-Help Book
- By: Lucy McCarraher, Joe Gregory
- Narrated by: Anna Parker-Naples
- Length: 4 hrs and 2 mins
- Unabridged
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Performance23
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If you're an entrepreneur with a message and you want to reach your best clients, raise your credibility as an expert and become an authority in your industry, then writing your book and getting it published is vital. Now it's easier than ever to get published, it's even more important that the book you write is not just good, but exceptional. "How To Write Your Book Without The Fuss" will show you exactly how to write for maximum impact, influence and income, so that you will have a book that brings business.
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Purchased 3 years ago
- By terry on 24-10-17
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How to Write Your Book Without the Fuss
- The Definitive Guide to Planning, Writing and Publishing Your Business or Self-Help Book
- Narrated by: Anna Parker-Naples
- Length: 4 hrs and 2 mins
- Release date: 03-03-21
- Language: English
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£10.32 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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AI Profits: A Beginner's Guide to Making Money Online
- Unlock the Power of Artificial Intelligence: Automate Tasks, Boost Productivity, and Create Profitable Online Ventures (Online Business Books)
- By: Alicia Becker
- Narrated by: MaKenzie Wangsness
- Length: 1 hr and 54 mins
- Unabridged
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In AI Profits: A Beginner's Guide to Making Money Online, Alicia Becker provides a comprehensive guide to help beginners navigate the world of online earning with artificial intelligence. Whether you're interested in freelancing, affiliate marketing, e-commerce, or content creation, this book reveals the many ways AI can streamline your processes and increase your productivity. Learn how to automate tasks, use AI tools to analyse data, and optimize your strategies for maximum profits.
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AI Profits: A Beginner's Guide to Making Money Online
- Unlock the Power of Artificial Intelligence: Automate Tasks, Boost Productivity, and Create Profitable Online Ventures (Online Business Books)
- Narrated by: MaKenzie Wangsness
- Length: 1 hr and 54 mins
- Release date: 24-03-25
- Language: English
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£7.71 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Love-Based Copywriting Books: Volumes 1 & 2
- By: Michele PW - Pariza Wacek
- Narrated by: Kathleen Godwin
- Length: 4 hrs and 51 mins
- Unabridged
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The Love-Based Copywriting Philosophy is perfect for anyone who is sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business. You ABSOLUTELY can sell more with love, and these books shows you how!
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Love-Based Copywriting Books: Volumes 1 & 2
- Narrated by: Kathleen Godwin
- Length: 4 hrs and 51 mins
- Release date: 15-07-20
- Language: English
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£10.59 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Getting Started with Demand Generation: Developing an All-Star Marketing Strategy to Supercharge Growth and Minimize Risk
- By: Matt Berringer MBA
- Narrated by: Mark Thalhofer
- Length: 4 hrs and 28 mins
- Unabridged
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B2B decision-makers are more informed and more inundated with choices than ever before. To succeed in this environment, businesses need to break through the noise, engage prospects on their own terms, and add value every step of the way. Leveraging more than 15 years of marketing success with startups and Fortune 500 companies, Getting Started with Demand Generation provides the foundation for marketing and sales leaders to develop a high-performing, revenue-focused program that fills the marketing funnel and drives qualified sales opportunities.
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Getting Started with Demand Generation: Developing an All-Star Marketing Strategy to Supercharge Growth and Minimize Risk
- Narrated by: Mark Thalhofer
- Length: 4 hrs and 28 mins
- Release date: 15-07-19
- Language: English
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£10.31 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Audio Branding
- Using Sound to Build Your Brand
- By: Laurence Minsky, Colleen Fahey, Philip Kotler - foreword
- Narrated by: Jamie Renell
- Length: 7 hrs and 57 mins
- Unabridged
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Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?
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Audio Branding
- Using Sound to Build Your Brand
- Narrated by: Jamie Renell
- Length: 7 hrs and 57 mins
- Release date: 21-05-19
- Language: English
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£12.65 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Pink Goldfish
- Defy Normal, Exploit Imperfection and Captivate Your Customers
- By: Stan Phelps, David Rendall
- Narrated by: Stan Phelps, Mike Maddock, David Rendall
- Length: 5 hrs and 9 mins
- Unabridged
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Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws instead of fixing them.
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Pink Goldfish
- Defy Normal, Exploit Imperfection and Captivate Your Customers
- Narrated by: Stan Phelps, Mike Maddock, David Rendall
- Length: 5 hrs and 9 mins
- Release date: 14-03-19
- Language: English
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£11.27 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Power of PR
- Effectively Grow and Scale Your Business Through Strategic Storytelling
- By: Nicola J Rowley
- Narrated by: Nicola J Rowley
- Length: 4 hrs and 11 mins
- Unabridged
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Do you want to effectively grow and scale your business? The most effective way is through harnessing the power of PR and strategic storytelling. You can impact the lives of those you want to connect with as they discover how you can help them. In this book, Nicola J Rowley unpacks the important stages to follow when it comes to PR and why storytelling should be at the heart of all of your communications.
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Really clear and informative
- By LauraHX on 05-02-24
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The Power of PR
- Effectively Grow and Scale Your Business Through Strategic Storytelling
- Narrated by: Nicola J Rowley
- Length: 4 hrs and 11 mins
- Release date: 22-09-22
- Language: English
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£10.68 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Instagram Marketing Algorithms
- $10,000/Month Guide on How to Grow Your Business, Make Money Online, Become an Social Media Influencer, Personal Branding & Advertising
- By: Michael Gates
- Narrated by: Tom Brooks
- Length: 3 hrs and 9 mins
- Unabridged
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The way brands communicate with their existing and target audience has undoubtedly transformed. One of the main reasons for this transformation is the increase in the popularity of social networking platforms. These days, an increasing number of brands are using visual media for communicating their brand’s message. Social media has certainly revolutionized our lives.
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Instagram Marketing Algorithms
- $10,000/Month Guide on How to Grow Your Business, Make Money Online, Become an Social Media Influencer, Personal Branding & Advertising
- Narrated by: Tom Brooks
- Length: 3 hrs and 9 mins
- Release date: 20-01-21
- Language: English
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£9.51 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Does It Work?
- 10 Principles for Delivering True Business Value in Digital Marketing
- By: Shane Atchison, Jason Burby
- Narrated by: Todd Belcher
- Length: 8 hrs
- Unabridged
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In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by Possible's global CEO Shane Atchison and president of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works.
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Does It Work?
- 10 Principles for Delivering True Business Value in Digital Marketing
- Narrated by: Todd Belcher
- Length: 8 hrs
- Release date: 30-07-21
- Language: English
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£12.98 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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