Showing titles in Advertising

The Divided Brain introduces a powerful metaphor rooted in neuroscience: our minds are driven by two distinct but interlocking systems—the fast, emotional Old Brain and the slower, rational New Brain. Every decision your customers make, every instinct your team follows, and every reaction you encounter in a negotiation or pitch stems from the tension between these two mental gears.

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable...

An exciting and informative audiobook, written in the early years of the blogosphere, detailing why and how to start your own.

Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can...

In the construction industry, reputation is everything. Whether you’re a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer—it just doesn’t work. In Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan.

YouTube has over one billion users. To be specific, there are over 1.9 billion people who visit YouTube every month. What’s more, each day YouTube viewers gain access to over one billion hours of video. Instagram is an application that can be used to take pictures and videos. These pictures and videos can be posted on other social media sites, such as Facebook, Twitter, and Flickr. Businesses can use these platforms to boos their online presence.

We are living in a digital age, where the state of affairs is rapid technological change, and learning to make money online is easier than ever. The world is changing to the individual's on-demand economy, which provides wonderful opportunities to become a businessman, build wealth, do remote work, and gain independence, from time to time.

Amazon Advertising: A How-to Guide will teach you all about the incredible tool for driving incremental sales that is Amazon Marketing Services. The Amazon Marketing Services platform can be an amazing method to drive serious sales with little cost, if you know how to use it. This audiobook is for Amazon vendors who would like to start advertising on Amazon or those who have been waiting for an independent guide to the platform before they jump in.

Learn how to get over 500 new Facebook fans every month and turn your fans into lifelong customers using this proven strategy for Facebook marketing and monetization. Written by a successful online marketer and social media marketing consultant, this no fluff step-by-step guide. This audiobook will help your dramatically increase your profits online and will turn Facebook time into a fun way to earn more money and grow your business.

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.

The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: Position your product for a target market Build a brilliant marketing plan Create stunning branded marketing materials Use...

Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.

In un anno ho portato a casa più di quanto abbiano fatto gli amministratori delegati di McDonalds, IKEA, Ford, Motorola e Yahoo.... combinati.... quando ero un ragazzo di vent'anni.... utilizzando il metodo dell'Offerta da 100 milioni di dollari. Funziona. E funzionerà anche per voi.

Unlock the Blueprint to Financial Freedom with AI and Automation. Are you ready to turn your digital ideas into a thriving income stream? Money Mastery is your ultimate guide to building a $5K/month business using smart tools, automation, and proven strategies—no tech degree required. Inside this book, you'll discover: How to identify profitable digital product niches, The exact tools and platforms to automate your workflow, Step-by-step systems to launch and scale with minimal overhead, Real-world examples of successful solopreneurs and creators.

AI Money Moves is your no-fluff guide to turning artificial intelligence into a reliable income stream — fast. With a sleek black-and-white design accented by silver circuitry and vibrant financial visuals, this cover signals clarity, confidence, and cash flow. The bold title commands attention, while the upward-trending graphs, stacks of money, and clean layout promise results without overwhelm. Whether you're a beginner or a digital hustler, this cover says: “You don’t need tech skills — just the right moves.

What if you could turn artificial intelligence into a reliable stream of income—starting from zero? The AI Money Machine is your complete roadmap to building profitable, automated income streams using today’s most powerful AI tools. Whether you're a total beginner or an entrepreneur ready to scale, this book shows you exactly how to transform AI into consistent monthly cash flow.

What if you could turn simple AI tools into a reliable $5,000-a-month income stream—without tech skills, a big audience, or complicated start-up costs? This book shows you exactly how. AI to Income is the ultimate step-by-step guide for anyone who wants to build profitable digital products, automate their workflow, and create consistent monthly cash flow using the power of artificial intelligence. Whether you're a complete beginner or an entrepreneur ready to scale, this book gives you the blueprint to build a modern, automated, AI-powered business that works for you.

Marketing Built on Trust, Not Tactics. Some of the most meaningful businesses never struggle to deliver results—they struggle to be believed. In a marketplace flooded with AI-generated content and scripted brand voices, trust has become harder to earn and easier to lose. When your business genuinely changes lives, but ads, funnels, and polished messaging have left you feeling disconnected from your values, it's time to turn to the truth.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible...