Showing titles in Advertising

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.

'A book for the ages.' —Rory Sutherland, Author, Alchemy How did the world's best brands get so big? They had more than great products — they hacked the human mind. This book reveals their secrets. Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker...

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company...

If you want to start making more money as a painter and decorator, improving your sales and marketing is the key. If you don’t take your sales and marketing seriously, you are leaving thousands of dollars per year on the table. Creating advertisements, crafting proposals, and selling your services at the highest level is the fastest way to increase your profits. This book will guide you through everything you need to know about sales and marketing for your decorating business.

Are you ready to ride the AI wave and turn it into a revenue stream? ChatGPT Cash Machine: 101 Ways to Profit from AI Today is your ultimate guide to monetising the most powerful tool of the digital age—without needing to code, invest in expensive software, or wait for the “perfect” business idea.

AI-Powered Social Media Marketing 2026 gives you a step-by-step blueprint for this new era. This isn’t theory, it’s practical, actionable, and built for creators, marketers, and business owners who want real results.

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what...

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . . 'Compelling and vivid' – Robert Cialdini, author of Pre-Suasion We all try to influence others in our daily lives. We are all marketers, whether...

If you're looking to start, scale, or grow a digital business where clients act like your boss, and you see more of your office chair than your family... There are plenty of other agency models that will help you do that. If you want a business where clients are your partners and you're only needed for a few hours a day because AI does all the delivery for you...The Instant AI Agency is worth your attention. Whilst most people help businesses make more sales by adding more complexity, more staff members and more expensive overheads - We do the opposite.

Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then, you discover it’s one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison of clients who want constant meetings, phone calls, email requests, and they expect miracles.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but...

If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers. How do you build a truly remarkable agency business that wins and keeps clients? In The Agency: Build - Grow - Repeat, you’ll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff).

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

Most AI marketing advice offers a temporary sugar rush of prompts and tools. This book is different. This field guide is for innovators who own results, giving you the strategic framework to build a durable, competitive edge. You’ll learn to build a repeatable system that aligns with your goals, delights your customers, and delivers measurable ROI.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Affiliate Marketing for Beginners is your comprehensive and captivating guide to mastering the art and science of affiliate marketing. As you discover invaluable insights and strategies, you'll unearth the secrets of building a profitable affiliate empire from scratch.

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master...

Are you ready to escape the 9-to-5 grind and build a profitable side hustle using the most powerful tool of our time—Artificial Intelligence? This step-by-step guide reveals exactly how to generate consistent $5K monthly cash flow by leveraging AI tools, automation, and smart digital strategies.