Showing titles in Consumer Behavior & Market Research
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Vendez tout ce que vous voulez à qui vous voulez
- How To Sell Anything To Anybody
- By: Joe Girard, Stanley H. Brown
- Narrated by: Coralie Lesage
- Length: 7 hrs and 10 mins
- Unabridged
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Joe Girard, "le plus grand vendeur du monde", partage le système de vente qui a fait de lui un succès reconnu dans son domaine. "On ne naît pas vendeur, on le devient. Si je l'ai fait, vous pouvez le faire." Joe Girard.
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Vendez tout ce que vous voulez à qui vous voulez
- How To Sell Anything To Anybody
- Narrated by: Coralie Lesage
- Length: 7 hrs and 10 mins
- Release date: 07-09-22
- Language: French
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£13.39 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Experience Maker
- How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
- By: Dan Gingiss
- Narrated by: Dan Gingiss
- Length: 5 hrs and 33 mins
- Unabridged
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Overall4
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Performance4
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Story4
Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.
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Well written with lots of positive examples
- By Sue Stimpson on 17-06-22
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The Experience Maker
- How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
- Narrated by: Dan Gingiss
- Length: 5 hrs and 33 mins
- Release date: 06-10-21
- Language: English
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£11.63 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- By: Jay Baer, Daniel Lemin
- Narrated by: Jay Baer, Daniel Lemin, Ted Wright
- Length: 5 hrs and 34 mins
- Unabridged
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Overall29
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Performance26
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Story26
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...
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Thought provoking read
- By Miss D on 02-05-19
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Talk Triggers
- The Complete Guide to Creating Customers with Word-of-Mouth
- Narrated by: Jay Baer, Daniel Lemin, Ted Wright
- Length: 5 hrs and 34 mins
- Release date: 02-10-18
- Language: English
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£9.58 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Product-Led Playbook
- How to Unlock Self-Serve Revenue and Dominate Your Market (with a Tiny Team)
- By: Wes Bush
- Narrated by: Wes Bush
- Length: 5 hrs and 51 mins
- Unabridged
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Overall1
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Hi, I’m Wes Bush, founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. In my new book, The Product-Led Playbook, I reveal the ProductLed System™–a step-by-step process to scale your ARR to millions without a sales team.
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The Product-Led Playbook
- How to Unlock Self-Serve Revenue and Dominate Your Market (with a Tiny Team)
- Narrated by: Wes Bush
- Length: 5 hrs and 51 mins
- Release date: 22-10-24
- Language: English
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£12.44 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- By: Jay Baer
- Narrated by: Jay Baer
- Length: 5 hrs and 36 mins
- Unabridged
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Overall16
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Performance13
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Story13
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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Excellent, very useful and enjoyable
- By Oli on 20-12-20
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- Narrated by: Jay Baer
- Length: 5 hrs and 36 mins
- Release date: 01-03-16
- Language: English
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£11.63 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Hypno-Ti$ing
- The Secrets and Science of Ads That Sell More...
- By: Mark Young
- Narrated by: Mark Young
- Length: 5 hrs and 1 min
- Unabridged
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In this book, Dr. Mark Young takes you through the complexities of neuroscience and consumer response to demonstrate how they are applied in common scenarios with real examples from the advertising world. HYPNO-TI$ING is a blend of hypnosis and advertising that explains how you can improve the outcomes of your advertising campaigns and change the playing field to your advantage.
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Hypno-Ti$ing
- The Secrets and Science of Ads That Sell More...
- Narrated by: Mark Young
- Length: 5 hrs and 1 min
- Release date: 14-11-25
- Language: English
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£12.20 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Money Anxiety
- By: Dan Geller
- Narrated by: Robert Austin
- Length: 4 hrs and 4 mins
- Unabridged
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Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we love to win.
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Money Anxiety
- Narrated by: Robert Austin
- Length: 4 hrs and 4 mins
- Release date: 09-08-16
- Language: English
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£10.30 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Overall26
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Performance22
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Story23
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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good summary for content marketing
- By Marko Laving on 23-10-17
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Youtility
- Why Smart Marketing Is About Help Not Hype
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Release date: 27-06-13
- Language: English
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£10.58 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Persuasion
- The Complete Step by Step Guide on Persuasion, Mind Control and NLP
- By: Ryan James
- Narrated by: Miguel Rodriguez
- Length: 1 hr and 18 mins
- Unabridged
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Overall93
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Performance93
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Story93
Persuasion: The Complete Step by Step Guide on Persuasion, Mind Control and NLP is a simple, step-by-step guidebook that enables you to access your natural power of persuasive abilities. You possess a natural talent within you that allows you to guide others in your preferred direction and achieve your desired results. You have the power to attain anything you want in life, and to personally design the exact life you thought you would only lead in your dreams.
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Better Understand People.
- By Collier on 28-03-20
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Persuasion
- The Complete Step by Step Guide on Persuasion, Mind Control and NLP
- Narrated by: Miguel Rodriguez
- Length: 1 hr and 18 mins
- Release date: 15-05-17
- Language: English
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£5.98 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Honest to Greatness
- How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
- By: Peter Kozodoy, Sharon Lechter - foreword
- Narrated by: Peter Kozodoy, Coleen Marlo
- Length: 8 hrs and 58 mins
- Unabridged
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Overall1
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Performance1
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In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.
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Honest to Greatness
- How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
- Narrated by: Peter Kozodoy, Coleen Marlo
- Length: 8 hrs and 58 mins
- Release date: 29-12-20
- Language: English
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£13.15 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Irreplaceable
- How to Create Extraordinary Places that Bring People Together
- By: Kevin Ervin Kelley
- Narrated by: Kevin Ervin Kelley
- Length: 7 hrs and 39 mins
- Unabridged
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Overall1
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Performance1
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Through engaging storytelling, human behavior insights, and proven design techniques, Kevin Kelley—an attention architect and cofounder of Shook Kelley, a strategic design firm that pioneered the field of "convening"—unfolds why physical places are essential to civil society, business, and community.
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Great subject, but one inescapable flaw…
- By Amazon Customer on 22-02-25
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Irreplaceable
- How to Create Extraordinary Places that Bring People Together
- Narrated by: Kevin Ervin Kelley
- Length: 7 hrs and 39 mins
- Release date: 12-03-24
- Language: English
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£13.09 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Humane Economy
- How Innovators and Enlightened Consumers are Transforming the Lives of Animals
- By: Wayne Pacelle
- Narrated by: Eric Jason Martin
- Length: 12 hrs and 18 mins
- Unabridged
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A major new exploration of the economics of animal exploitation and a practical roadmap for how we can use the marketplace to promote the welfare of all living creatures, from the renowned animal-rights advocate Wayne Pacelle, President/CEO of the Humane Society of the United States and New York...
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The Humane Economy
- How Innovators and Enlightened Consumers are Transforming the Lives of Animals
- Narrated by: Eric Jason Martin
- Length: 12 hrs and 18 mins
- Release date: 19-04-16
- Language: English
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£12.20 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- By: Aaron Ahuvia PhD
- Narrated by: Steven Jay Cohen
- Length: 8 hrs and 26 mins
- Unabridged
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A revealing investigation of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing. Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and...
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Narrated by: Steven Jay Cohen
- Length: 8 hrs and 26 mins
- Release date: 19-07-22
- Language: English
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£12.92 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- By: Jon Picoult
- Narrated by: Jon Picoult
- Length: 8 hrs and 58 mins
- Unabridged
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Overall1
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Performance1
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with—not just shaping their experiences, but also shaping their memories.
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Narrated by: Jon Picoult
- Length: 8 hrs and 58 mins
- Release date: 18-01-22
- Language: English
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£13.15 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- By: Tim Harford
- Narrated by: Tim Harford
- Length: 10 hrs and 24 mins
- Unabridged
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From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics. Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The...
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Narrated by: Tim Harford
- Length: 10 hrs and 24 mins
- Release date: 02-02-21
- Language: English
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£12.78 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Ultimate Marketing Engine
- 5 Steps to Ridiculously Consistent Growth
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 5 hrs and 30 mins
- Unabridged
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Overall1
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Performance1
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Read by the author. A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them...
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So many actionable insights!
- By Rita Ainsworth on 24-05-22
Preview -
The Ultimate Marketing Engine
- 5 Steps to Ridiculously Consistent Growth
- Narrated by: John Jantsch
- Length: 5 hrs and 30 mins
- Release date: 21-09-21
- Language: English
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£10.76 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Conspicuous
- How Modern Luxury Redefined Craft, Clout, and Culture
- By: Karina Vunnam
- Narrated by: Payton Briggs Anderson
- Length: 10 hrs and 21 mins
- Unabridged
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From the designer handbag that defined a generation to the quiet luxury rebellion reshaping consumption today—the untold story of how we fell in love with luxury, and why we're falling out of love again. Conspicuous takes listeners inside luxury's most dramatic transformation in modern history. Through intimate consumer stories and unprecedented industry access, this book reveals how brands like Louis Vuitton, Chanel, and Hermès evolved from exclusive ateliers into global empires—and what happened when their dreams of democratization collided with luxury's fundamental need for exclusivity.
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Conspicuous
- How Modern Luxury Redefined Craft, Clout, and Culture
- Narrated by: Payton Briggs Anderson
- Length: 10 hrs and 21 mins
- Release date: 26-01-26
- Language: English
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£14.51 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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What Women Want
- The Global Marketplace Turns Female Friendly
- By: Paco Underhill
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 19 mins
- Unabridged
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Overall3
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Performance2
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Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.
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What Women Want
- The Global Marketplace Turns Female Friendly
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 19 mins
- Release date: 27-04-11
- Language: English
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£12.33 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Buyology
- Truth and Lies About Why We Buy
- By: Martin Lindstrom, Paco Underhill - introduction
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Unabridged
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: Sex doesn’t sell - people in skimpy clothing and provocative poses...
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Buyology
- Truth and Lies About Why We Buy
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Release date: 21-10-08
- Language: English
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£11.18 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Power of Experiments
- Decision-Making in a Data Driven World
- By: Michael Luca, Max H. Bazerman
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 32 mins
- Unabridged
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Overall3
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Performance1
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Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
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The Power of Experiments
- Decision-Making in a Data Driven World
- Narrated by: Timothy Andrés Pabon
- Length: 6 hrs and 32 mins
- Release date: 16-06-20
- Language: English
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£12.72 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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