Showing titles in Consumer Behavior & Market Research
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Marketing Secrets of the Ultra-Wealthy
- By: Cooper Saunders
- Narrated by: Graham King
- Length: 3 hrs and 20 mins
- Unabridged
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In Marketing Secrets of the Ultra-Wealthy, you will learn the exact processes and marketing methods that will enable you to get ahead of your competition and grow your business to incredible heights.
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Marketing Secrets of the Ultra-Wealthy
- Narrated by: Graham King
- Length: 3 hrs and 20 mins
- Release date: 10-05-22
- Language: English
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£9.71 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Art of Manipulation
- 10 Powerful Techniques to Effectively Deal with Others, Influence Human Behavior, and Finally Get the Results You Want
- By: Nick Anderson
- Narrated by: Barry Dean Evans
- Length: 1 hr and 23 mins
- Unabridged
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The Art of Manipulation offers you a framework to master powerful and practical ways to influence and control people’s behavior, negotiate better, make your pitch, and manipulate others to get what you want. The Art of Manipulation will reshape the way you think about influencing people and getting what you want. You will get tools and effective strategies - not mere theories, but real practical strategies and how-to’s to start transforming your thinking and behavior, influencing people, and thus, get desired results faster.
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The Art of Manipulation
- 10 Powerful Techniques to Effectively Deal with Others, Influence Human Behavior, and Finally Get the Results You Want
- Narrated by: Barry Dean Evans
- Length: 1 hr and 23 mins
- Release date: 28-01-20
- Language: English
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£6.24 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- By: Eddie Yoon
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Unabridged
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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.
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The same idea repeated over and over
- By Kindle Customer on 19-09-23
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Narrated by: Chris Sorensen
- Length: 4 hrs and 14 mins
- Release date: 05-05-17
- Language: English
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£10.31 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Survival Planning - How to Survive Without Money
- Be Prepared to Survive
- By: Dr. Leland Benton
- Narrated by: Larry Terpening
- Length: 1 hr and 15 mins
- Unabridged
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Survival Planning - How To Survive Without Money is an intriguing book that takes the listener on adventure of readjusting their mindset to surviving in today's economic downturn without the need for money. The bullet points of what it discusses are as follows: survival in general, how to survive without money, no money how to survive, surviving without money, live without cash, prepared survival, and survival money.
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Survival Planning - How to Survive Without Money
- Be Prepared to Survive
- Narrated by: Larry Terpening
- Length: 1 hr and 15 mins
- Release date: 23-04-13
- Language: English
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The Truth About What Customers Want
- By: Michael R. Solomon
- Narrated by: Tim Lundeen
- Length: 4 hrs and 37 mins
- Unabridged
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Customers demystified! The truth and nothing but the truth! Simply the best thinking on how you can move customers to buy... buy more... and keep on buying! This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers.
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The Truth About What Customers Want
- Narrated by: Tim Lundeen
- Length: 4 hrs and 37 mins
- Release date: 25-10-11
- Language: English
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- By: Shane O'Mara
- Narrated by: Mike Cooper
- Length: 6 hrs and 51 mins
- Unabridged
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Narrated by: Mike Cooper
- Length: 6 hrs and 51 mins
- Release date: 04-05-21
- Language: English
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Money and Happiness: A Life-Changing Guide on How to Live a Happy and Fulfilling Life
- By: Grace Scott, Bruce Walker
- Narrated by: Leesha Saunders
- Length: 1 hr and 33 mins
- Unabridged
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Overall21
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Performance21
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In this audiobook, you will discover: the connection between money, values, and priorities; the top nine regrets of patients who are at the end of their life; the power of reframing - a skill that will serve you a lifetime; the one thing you have to focus on if you want to be happy; and more.
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5 stars for this!!!
- By Kai West on 30-09-18
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Money and Happiness: A Life-Changing Guide on How to Live a Happy and Fulfilling Life
- Narrated by: Leesha Saunders
- Length: 1 hr and 33 mins
- Release date: 31-08-18
- Language: English
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£6.58 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Beyond Piggly Wiggly
- Inventing the American Self-Service Store
- By: Lisa C. Tolbert
- Narrated by: Laural Merlington
- Length: 11 hrs and 8 mins
- Unabridged
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Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process.
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Beyond Piggly Wiggly
- Inventing the American Self-Service Store
- Narrated by: Laural Merlington
- Length: 11 hrs and 8 mins
- Release date: 21-11-23
- Language: English
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£14.80 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Science Not Sorcery
- Behavioral Economics for Marketers
- By: Rebecca L. Sullivan
- Narrated by: Rebecca L. Sullivan
- Length: 10 hrs and 1 min
- Unabridged
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Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.
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Science Not Sorcery
- Behavioral Economics for Marketers
- Narrated by: Rebecca L. Sullivan
- Length: 10 hrs and 1 min
- Release date: 14-06-23
- Language: English
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The Review Cycle
- The Four-Step Model to Mastering Your Online Reviews
- By: Matt R Vance
- Narrated by: Matt R. Vance
- Length: 7 hrs and 58 mins
- Unabridged
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The Review Cycle is a disruptive new consumer behavior model developed by social innovator, Matt R. Vance. This four-phase model illustrates the cyclical consumer decision-making process, informed by online reviews. Such decisions include everything from what we buy and where we eat to what doctor we use and where we apply for jobs.
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The Review Cycle
- The Four-Step Model to Mastering Your Online Reviews
- Narrated by: Matt R. Vance
- Length: 7 hrs and 58 mins
- Release date: 28-03-23
- Language: English
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Los secretos del Marketing en Redes Sociales 2020 [The Secrets of Marketing in Social Networks 2020]
- Descubre cómo construir una marca, convertirte en un experto influencer, y hacer crecer rápidamente...Youtube e Instagram
- By: Pablo Avitia
- Narrated by: Javier Lopez Ortega
- Length: 1 hr and 4 mins
- Unabridged
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Overall28
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Performance28
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Hacer Social Media es un término que ha cobrado relevancia en los últimos tiempos. Es el uso correcto de las redes sociales, aunque cuidado, Social Media Manager no es lo mismo que Community Manager y es de los primeros puntos que se aclaran iniciando este trabajo.
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Los secretos del Marketing en Redes Sociales 2020 [The Secrets of Marketing in Social Networks 2020]
- Descubre cómo construir una marca, convertirte en un experto influencer, y hacer crecer rápidamente...Youtube e Instagram
- Narrated by: Javier Lopez Ortega
- Length: 1 hr and 4 mins
- Release date: 23-03-20
- Language: Spanish
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The Age of Customer Equity
- Data-Driven Strategies to Build a Sustainable Company
- By: Allison Hartsoe
- Narrated by: Allison Hartsoe
- Length: 6 hrs and 7 mins
- Unabridged
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For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones. In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time.
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The Age of Customer Equity
- Data-Driven Strategies to Build a Sustainable Company
- Narrated by: Allison Hartsoe
- Length: 6 hrs and 7 mins
- Release date: 14-09-22
- Language: English
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£12.29 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Too Much Information
- Understanding What You Don’t Want to Know
- By: Cass R. Sunstein
- Narrated by: Tristan Morris
- Length: 6 hrs and 1 min
- Unabridged
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Overall5
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Performance5
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How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.
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Slow
- By Anonymous on 20-03-24
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Too Much Information
- Understanding What You Don’t Want to Know
- Narrated by: Tristan Morris
- Length: 6 hrs and 1 min
- Release date: 17-11-20
- Language: English
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£12.62 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- By: Simon Johnson, James Kwak
- Narrated by: Nicholas Hormann
- Length: 10 hrs and 1 min
- Unabridged
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America is mired in debt—more than $30,000 for every man, woman, and child. Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and...
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- Narrated by: Nicholas Hormann
- Length: 10 hrs and 1 min
- Release date: 03-04-12
- Language: English
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£12.78 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- By: Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Unabridged
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Release date: 03-06-24
- Language: English
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£13.35 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- By: Michelle Baddeley
- Narrated by: Cat Gould
- Length: 10 hrs and 21 mins
- Unabridged
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Overall7
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Performance7
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Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.
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Good but a lot of overlap
- By peter york on 13-01-24
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Narrated by: Cat Gould
- Length: 10 hrs and 21 mins
- Release date: 10-07-18
- Language: English
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£14.51 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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How Cool Brands Stay Hot
- Branding to Generations Y and Z
- By: Joeri Van den Bergh, Mattias Behrer
- Narrated by: Tim Paige
- Length: 11 hrs and 26 mins
- Unabridged
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Overall3
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While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such mobile marketing and purchasing.
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How Cool Brands Stay Hot
- Branding to Generations Y and Z
- Narrated by: Tim Paige
- Length: 11 hrs and 26 mins
- Release date: 04-06-19
- Language: English
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£13.75 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- By: David Avrin, Larry Winget - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Unabridged
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Overall7
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Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Release date: 01-04-19
- Language: English
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£11.27 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Velvet Rope Economy
- How Inequality Became Big Business
- By: Nelson D. Schwartz
- Narrated by: Jason Culp
- Length: 12 hrs and 33 mins
- Unabridged
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Overall1
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From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side. In...
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The Velvet Rope Economy
- How Inequality Became Big Business
- Narrated by: Jason Culp
- Length: 12 hrs and 33 mins
- Release date: 03-03-20
- Language: English
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£18.79 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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WTF?: What's the Future of Business?
- Changing the Way Businesses Create Experiences
- By: Brian Solis
- Narrated by: Sean Pratt
- Length: 4 hrs and 7 mins
- Unabridged
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Overall3
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Performance2
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Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.
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WTF?: What's the Future of Business?
- Changing the Way Businesses Create Experiences
- Narrated by: Sean Pratt
- Length: 4 hrs and 7 mins
- Release date: 14-03-14
- Language: English
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£10.30 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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