Showing titles in Consumer Behavior & Market Research
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Brainjacking
- The Science of Influence and Manipulation
- By: Brian Clegg
- Narrated by: Keith Wickham
- Length: 8 hrs and 25 mins
- Unabridged
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Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line been information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking
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dull
- By GRAHAM on 28-11-24
Preview -
Brainjacking
- The Science of Influence and Manipulation
- Narrated by: Keith Wickham
- Length: 8 hrs and 25 mins
- Release date: 07-11-24
- Language: English
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£14.09 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Affluenza (3rd Edition)
- How Overconsumption Is Killing Us—and How to Fight Back
- By: Thomas H. Naylor, John de Graaf, David Wann
- Narrated by: Brian P. Craig
- Length: 10 hrs and 51 mins
- Unabridged
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We tried to warn you! The 2008 economic collapse proved how resilient and dangerous affluenza can be. Now in its third edition, this book can safely be called prophetic in showing how problems ranging from loneliness, endless working hours, and family conflict to rising debt, environmental pollution, and rampant commercialism are all symptoms of this global plague.
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Affluenza (3rd Edition)
- How Overconsumption Is Killing Us—and How to Fight Back
- Narrated by: Brian P. Craig
- Length: 10 hrs and 51 mins
- Release date: 27-05-25
- Language: English
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£15.22 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Tech Behind Impulse Buying
- How Apps and Websites Get You to Click “Buy Now!” (The Hidden Hand: How Big Brands Shape What You Think, Feel, and Buy)
- By: Revin Laxtor
- Narrated by: Emilynn ler Derna
- Length: 2 hrs and 29 mins
- Unabridged
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Overall61
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Performance56
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Story56
The Tech Behind Impulse Buying peels back the digital curtain to reveal the subtle, powerful technologies that online platforms use to influence your every shopping move. From one-click checkouts to persuasive algorithms that predict your desires before you can even name them, this eye-opening guide takes you inside the meticulously engineered online environments that are designed to trigger unplanned purchases—and keep you coming back for more.
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You’ll Catch Yourself Mid-Scroll
- By Lance Bradshaw on 18-11-25
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The Tech Behind Impulse Buying
- How Apps and Websites Get You to Click “Buy Now!” (The Hidden Hand: How Big Brands Shape What You Think, Feel, and Buy)
- Narrated by: Emilynn ler Derna
- Length: 2 hrs and 29 mins
- Release date: 09-07-25
- Language: English
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£8.68 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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I Live in the Future & Here's How It Works
- Why Your World, Work, and Brain Are Being Creatively Disrupted
- By: Nick Bilton
- Narrated by: Mike Chamberlain
- Length: 8 hrs
- Unabridged
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Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton—with tongue-in-cheek—shows, has been...
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I Live in the Future & Here's How It Works
- Why Your World, Work, and Brain Are Being Creatively Disrupted
- Narrated by: Mike Chamberlain
- Length: 8 hrs
- Release date: 14-09-10
- Language: English
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Breakout Brands
- By: Jared Schrieber
- Narrated by: Nathan Agin
- Length: 8 hrs and 40 mins
- Unabridged
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Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind. He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.
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Breakout Brands
- Narrated by: Nathan Agin
- Length: 8 hrs and 40 mins
- Release date: 04-05-23
- Language: English
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Binge Times
- Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix
- By: Dade Hayes, Dawn Chmielewski
- Narrated by: Will Damron
- Length: 12 hrs and 24 mins
- Unabridged
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The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to...
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Great story Netflix
- By Mr. Psj Rusling on 23-10-22
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Binge Times
- Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix
- Narrated by: Will Damron
- Length: 12 hrs and 24 mins
- Release date: 19-04-22
- Language: English
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Going Public
- How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution
- By: Dakin Campbell
- Narrated by: Brian Troxell
- Length: 11 hrs and 47 mins
- Unabridged
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Overall3
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A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO as we know it. GOING PUBLIC is a character-driven narrative centered on the last five years of...
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Going Public
- How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution
- Narrated by: Brian Troxell
- Length: 11 hrs and 47 mins
- Release date: 26-07-22
- Language: English
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£14.64 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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How to Market Your Book on Amazon: Advice from a Consistent Bestseller
- Work from Home Series, Book 11
- By: Sam Kerns
- Narrated by: Anna Crowe
- Length: 3 hrs and 49 mins
- Unabridged
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After enjoying my best-selling book, How to Publish a Book on Amazon, people have sent me scores of emails asking me to write a follow-up book about how to market a book on Amazon. Many of them say that although they wrote a great book, the sales just aren't coming in. They are discouraged because they put so much work into their book. They are desperate for an answer to one burning question: How can I get the word out about my book and start making sales? I’ll give you an easy-to-follow, step-by-step launch and maintenance plan for your book’s success.
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How to Market Your Book on Amazon: Advice from a Consistent Bestseller
- Work from Home Series, Book 11
- Narrated by: Anna Crowe
- Length: 3 hrs and 49 mins
- Release date: 04-06-20
- Language: English
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Compórtate
- La biología que hay detrás de nuestros mejores y peores comportamientos
- By: Robert M. Sapolsky
- Narrated by: Martin Untrojb
- Length: 45 hrs and 9 mins
- Unabridged
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Un examen minucioso del comportamiento humano y una respuesta a la pregunta: ¿por qué hacemos las cosas que hacemos? Sapolsky analiza los factores en juego, desde el momento previo hasta los factores arraigados en la historia de nuestra especie y su legado evolutivo. Partiendo de una explicación neurobiológica -¿qué sucedió en el cerebro de una persona un segundo antes de que se comportara así?, ¿qué visión, sonido u olor hicieron que el sistema nervioso produjera ese comportamiento?-, pasamos a pensar en el mundo sensorial y la endocrinología.
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Compórtate
- La biología que hay detrás de nuestros mejores y peores comportamientos
- Narrated by: Martin Untrojb
- Length: 45 hrs and 9 mins
- Release date: 19-10-21
- Language: Spanish
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The Happiness Industry
- How the Government and Big Business Sold Us Well-Being
- By: William Davies
- Narrated by: Jack Hawkins
- Length: 8 hrs and 31 mins
- Unabridged
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Overall41
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Performance31
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Story32
What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.
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Interesting but hard to follow
- By David Jackson on 23-06-16
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The Happiness Industry
- How the Government and Big Business Sold Us Well-Being
- Narrated by: Jack Hawkins
- Length: 8 hrs and 31 mins
- Release date: 14-04-16
- Language: English
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The New Frugality
- How to Consume Less, Save More, and Live Better
- By: Chris Farrell
- Narrated by: Chris Farrell
- Length: 7 hrs and 7 mins
- Unabridged
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The New Frugality amounts to a paradigm shift in the way we spend and save. The good news is that a frugal lifestyle is one of less waste, lower environmental impact, greater peace of mind, and, over the long run, deeper satisfaction.
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Narrated by: Chris Farrell
- Length: 7 hrs and 7 mins
- Release date: 22-12-09
- Language: English
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- By: Donna Weber
- Narrated by: Donna Weber
- Length: 5 hrs and 1 min
- Unabridged
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Narrated by: Donna Weber
- Length: 5 hrs and 1 min
- Release date: 08-12-21
- Language: English
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£11.28 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Go Big or Go Home
- By: Diana Kander, Tucker Trotter
- Narrated by: Diana Kander, Tucker Trotter
- Length: 2 hrs and 28 mins
- Unabridged
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How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, "This just feels right." This book is your blueprint for tapping into a clients gut feeling and bringing home the win. Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy.
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Go Big or Go Home
- Narrated by: Diana Kander, Tucker Trotter
- Length: 2 hrs and 28 mins
- Release date: 19-10-23
- Language: English
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£8.91 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Social Media Marketing 2020
- Affiliate Marketing, Dropshipping and Passive Income Ideas - 6 Books in 1 - Cutting-Edge Strategies to Start and Grow Your Business
- By: Chandler Wright
- Narrated by: Sam Slydell, Lee Jagow, Curtis Wright
- Length: 20 hrs and 58 mins
- Unabridged
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Overall31
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Performance31
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Story31
This collection Includes the best books to help you learn, grow, and master your online marketing skills. You will change the way you market your business with what you will learn in the Social Media Marketing books. You will learn how to add additional revenue to your business with affiliate marketing secrets and dropshipping mastery, and you will discover tons of additional ways to create passive income for yourself in passive income ideas.
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Very informative
- By Rosie on 23-03-21
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Social Media Marketing 2020
- Affiliate Marketing, Dropshipping and Passive Income Ideas - 6 Books in 1 - Cutting-Edge Strategies to Start and Grow Your Business
- Narrated by: Sam Slydell, Lee Jagow, Curtis Wright
- Length: 20 hrs and 58 mins
- Release date: 19-08-20
- Language: English
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£19.74 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Phishing for Phools
- The Economics of Manipulation and Deception
- By: George A. Akerlof, Robert J. Shiller
- Narrated by: Bronson Pinchot
- Length: 7 hrs and 11 mins
- Unabridged
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Overall36
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Performance34
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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception.
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1 good insight, a long and dull list of examples.
- By VALANTIN on 08-04-16
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Phishing for Phools
- The Economics of Manipulation and Deception
- Narrated by: Bronson Pinchot
- Length: 7 hrs and 11 mins
- Release date: 09-02-16
- Language: English
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£12.81 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Redefining Retail
- 10 Guiding Principles for a Post-Digital World
- By: Philip Kotler, Giuseppe Stigliano
- Narrated by: Steve Menasche
- Length: 9 hrs and 53 mins
- Unabridged
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In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.
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Redefining Retail
- 10 Guiding Principles for a Post-Digital World
- Narrated by: Steve Menasche
- Length: 9 hrs and 53 mins
- Release date: 14-05-24
- Language: English
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£14.24 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- By: Bernard Marr
- Narrated by: Lyle Blaker
- Length: 7 hrs and 1 min
- Unabridged
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From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.
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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- Narrated by: Lyle Blaker
- Length: 7 hrs and 1 min
- Release date: 27-08-24
- Language: English
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The Power of Persuasion
- Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
- By: Henrik Rodgers
- Narrated by: Ken Harrington
- Length: 1 hr and 54 mins
- Unabridged
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If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.
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The Power of Persuasion
- Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
- Narrated by: Ken Harrington
- Length: 1 hr and 54 mins
- Release date: 28-10-19
- Language: English
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- By: Barbara E. Kahn
- Narrated by: Lisa Larsen
- Length: 5 hrs
- Unabridged
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Overall3
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We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- Narrated by: Lisa Larsen
- Length: 5 hrs
- Release date: 13-11-18
- Language: English
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Seeing the How
- Transforming What People Do, Not Buy, to Gain Market Advantage
- By: Allen P. Adamson
- Narrated by: Alan Carlson
- Length: 7 hrs and 18 mins
- Unabridged
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Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives today’s disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage.
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Seeing the How
- Transforming What People Do, Not Buy, to Gain Market Advantage
- Narrated by: Alan Carlson
- Length: 7 hrs and 18 mins
- Release date: 27-06-23
- Language: English
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