Showing titles in Public Relations
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Propaganda (Deluxe Edition)
- Includes Bonus Book: Crystallizing Public Opinion
- By: Edward Bernays, Richard Smoley - foreword, Mitch Horowitz - introduction
- Narrated by: Sean Pratt, Mitch Horowitz
- Length: 9 hrs and 41 mins
- Unabridged
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First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.
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Propaganda (Deluxe Edition)
- Includes Bonus Book: Crystallizing Public Opinion
- Narrated by: Sean Pratt, Mitch Horowitz
- Length: 9 hrs and 41 mins
- Release date: 07-04-25
- Language: English
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£14.93 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- By: Michael Levine
- Narrated by: Allan Robertson
- Length: 6 hrs and 46 mins
- Unabridged
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Now revised and updated, this "inspired, impactful, and important" book shows how to achieve the ultimate success by rectifying the small problems that can sink a business (Stephen R, Covey, author of The 7 Habits of Highly Effective People). Once every few years a book comes along with an...
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Eye opening
- By Valdir Paiva on 27-07-21
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- Narrated by: Allan Robertson
- Length: 6 hrs and 46 mins
- Release date: 11-05-21
- Language: English
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£12.92 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Public Relations Handbook
- By: Robert L. Dilenschneider
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Unabridged
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It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.
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The Public Relations Handbook
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Release date: 15-02-22
- Language: English
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£13.75 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Public Relations for Dummies (3rd Edition)
- By: Eric Yaverbaum
- Narrated by: Kent Klineman
- Length: 13 hrs and 13 mins
- Unabridged
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Public Relations for Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You'll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond.
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Public Relations for Dummies (3rd Edition)
- Narrated by: Kent Klineman
- Length: 13 hrs and 13 mins
- Release date: 15-07-25
- Language: English
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£14.99 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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When the Headline Is You
- An Insider's Guide to Handling the Media
- By: Jeff Ansell, Jeffrey Leeson
- Narrated by: Alan Sklar
- Length: 7 hrs and 6 mins
- Unabridged
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Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world.
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When the Headline Is You
- An Insider's Guide to Handling the Media
- Narrated by: Alan Sklar
- Length: 7 hrs and 6 mins
- Release date: 10-07-20
- Language: English
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£12.38 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- By: Amy Rosenberg
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
- Unabridged
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This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.
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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
- Release date: 26-10-23
- Language: English
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£11.03 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Decode Connect Dominate
- The Unstoppable Guide to Read People Like a Book, Overcame Shyness, Crack the Code of How To Talk To Anyone, use Psychology and Body Language to Decipher People’s Intentions
- By: Travis V. Brock
- Narrated by: Alex Korda
- Length: 7 hrs and 36 mins
- Unabridged
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Tired of feeling misunderstood and unable to connect with people on a deeper level? Struggling to navigate social interactions and build meaningful relationships? If so, this guide is your ultimate key to unlocking the secrets of human connection and achieving personal and professional success. Master the art of reading people like a book: Uncover the subtle cues of body language, facial expressions, and tone of voice to gain a profound understanding of others' thoughts, emotions, and intentions.
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Decode Connect Dominate
- The Unstoppable Guide to Read People Like a Book, Overcame Shyness, Crack the Code of How To Talk To Anyone, use Psychology and Body Language to Decipher People’s Intentions
- Narrated by: Alex Korda
- Length: 7 hrs and 36 mins
- Release date: 15-03-24
- Language: English
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£13.44 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million
- Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
- By: Cliff Lerner
- Narrated by: Daniel Greenberg
- Length: 5 hrs and 28 mins
- Unabridged
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Performance18
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Due to its raw storytelling style, compelling content, and fast pace, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to listeners and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.
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Interesting book
- By Mark on 24-11-18
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Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million
- Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
- Narrated by: Daniel Greenberg
- Length: 5 hrs and 28 mins
- Release date: 09-04-18
- Language: English
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£11.27 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- By: Sally Susman
- Narrated by: Sally Susman
- Length: 7 hrs and 38 mins
- Unabridged
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Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- Narrated by: Sally Susman
- Length: 7 hrs and 38 mins
- Release date: 28-03-23
- Language: English
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£12.79 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Free PR: How to Get Chased by the Press Without Hiring a PR Firm
- By: Cameron Herold, Adrian Salamunovic
- Narrated by: David de Vries
- Length: 4 hrs and 6 mins
- Unabridged
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Overall6
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Performance2
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Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate, leverage, and is more effective than marketing. In other words, public relations is more critical than ever in growing your brand and your business.
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Free PR: How to Get Chased by the Press Without Hiring a PR Firm
- Narrated by: David de Vries
- Length: 4 hrs and 6 mins
- Release date: 16-04-19
- Language: English
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£10.31 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Relevance
- The Power to Change Minds and Behavior and Stay Ahead of the Competition
- By: Andrea Coville, Paul B. Brown
- Narrated by: Karen Saltus
- Length: 3 hrs and 15 mins
- Unabridged
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Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.
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Relevance
- The Power to Change Minds and Behavior and Stay Ahead of the Competition
- Narrated by: Karen Saltus
- Length: 3 hrs and 15 mins
- Release date: 26-08-14
- Language: English
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£9.45 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Share of Culture
- How Brands Grow in the Attention Economy
- By: Paul Parton
- Narrated by: Paul Parton
- Length: 7 hrs and 1 min
- Unabridged
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The rules of marketing and brand building have fundamentally changed. The most successful brands today aren't necessarily the ones with the biggest marketing budgets. A multi-million-dollar ad campaign isn't worth what it once was, and progressive marketers know that and have adopted different...
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Share of Culture
- How Brands Grow in the Attention Economy
- Narrated by: Paul Parton
- Length: 7 hrs and 1 min
- Release date: 21-04-26
- Language: English
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£13.21 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Social Sales Engineer: Timeless Principles for Your Journey to Thought Leadership
- The Art of Greatness as Pre-sales Consultant and Sales Engineer, Book 1
- By: Patrick Pissang
- Narrated by: Tyler Behnke, Paul Crerand, James Marland, and others
- Length: 5 hrs and 32 mins
- Unabridged
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As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this audiobook's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.
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The Social Sales Engineer: Timeless Principles for Your Journey to Thought Leadership
- The Art of Greatness as Pre-sales Consultant and Sales Engineer, Book 1
- Narrated by: Tyler Behnke, Paul Crerand, James Marland, Mark Troyer, Tony Francetic, Patrick Pissang
- Series: The Art of Greatness as Pre-Sales Consultant And Sales Engineer, Book 1
- Length: 5 hrs and 32 mins
- Release date: 31-01-22
- Language: English
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£11.63 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Breaking Bad News
- Essential Tools for Crisis Communication
- By: Jeff Hahn
- Narrated by: Jeff Hahn
- Length: 5 hrs and 47 mins
- Unabridged
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With the first edition of Breaking Bad News, Jeff Hahn created an essential guide for surviving the first crucial hours of a reputation crisis. He synthesized thirty years of crisis communication experience into one model, helping brands navigate uncharted territory with tools proven to work whenever unexpected situations, malicious events, or head-scratching screw-ups threaten a reputation.
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Breaking Bad News
- Essential Tools for Crisis Communication
- Narrated by: Jeff Hahn
- Length: 5 hrs and 47 mins
- Release date: 12-03-26
- Language: English
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£12.44 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Glass Jaw
- A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
- By: Eric Dezenhall
- Narrated by: Kevin Stillwell
- Length: 8 hrs and 56 mins
- Unabridged
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In an age when scandal can destroy a company's brand or anyone's reputation in an instant -- Glass Jaw is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of...
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Glass Jaw
- A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
- Narrated by: Kevin Stillwell
- Length: 8 hrs and 56 mins
- Release date: 07-10-14
- Language: English
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£14.64 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Making Waves
- PR strategies to transform your maritime business
- By: Ben Pinnington
- Narrated by: Ben Pinnington
- Length: 8 hrs and 56 mins
- Unabridged
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Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on maritime tech, AI in PR, and an expanded focus on the U.S. maritime market. It sets out clear, practical steps to help you harness the power of PR to build your profile, grow your business, and protect your reputation.
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Making Waves
- PR strategies to transform your maritime business
- Narrated by: Ben Pinnington
- Length: 8 hrs and 56 mins
- Release date: 06-05-26
- Language: English
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£12.99 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- By: Kirk Kazanjian
- Narrated by: Gary Telles
- Length: 8 hrs and 20 mins
- Unabridged
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What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...
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Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- Narrated by: Gary Telles
- Length: 8 hrs and 20 mins
- Release date: 16-01-07
- Language: English
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£11.18 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The New PR
- 21st Century Public Relations Strategies & Resources to Reach Millions
- By: Naresh Vissa
- Narrated by: John Dzwonkowski
- Length: 48 mins
- Unabridged
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PR is not what it used to be. Hiring experienced publicists, sending press releases, and pitching reporters at newspapers and magazines aren't worth the hassle, effort, capital, and resources given today's digital environment - where the Internet has become a necessity to make your mark online. Whether you're an established business or a wannabe personality, people need to know your story...who you are...what you do...why you rock.
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The New PR
- 21st Century Public Relations Strategies & Resources to Reach Millions
- Narrated by: John Dzwonkowski
- Length: 48 mins
- Release date: 02-09-16
- Language: English
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£4.87 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Chief Marketing Officers at Work
- By: Josh Steimle
- Narrated by: DJ Holte
- Length: 13 hrs and 19 mins
- Unabridged
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Overall3
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This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
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Chief Marketing Officers at Work
- Narrated by: DJ Holte
- Length: 13 hrs and 19 mins
- Release date: 04-10-16
- Language: English
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£14.42 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Tech PR Playbook
- How to Make Media Love You, Influence People, and Explode Awareness About Your Innovation Company
- By: Jackson Wightman, Borjana Slipicevic
- Narrated by: Brad Smith
- Length: 2 hrs and 47 mins
- Unabridged
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There is no doubt that public relations (PR) can move mountains for innovation-driven companies. Though the outputs of PR can confer significant advantages on companies seeking to change the status quo, build their brand equity, and drive sales, too often common mistakes result in wasted money, finger pointing, and tattered reputations.
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The Tech PR Playbook
- How to Make Media Love You, Influence People, and Explode Awareness About Your Innovation Company
- Narrated by: Brad Smith
- Length: 2 hrs and 47 mins
- Release date: 15-05-23
- Language: English
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£9.22 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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