Showing titles in Public Relations

Imagine you had the exact playbook used by today’s top start-ups to grow a business online. That’s what Jim Huffman is giving you with The Growth Marketer’s Playbook. In this refreshingly honest how-to guide for digital marketing, VC advisor and start-up founder Jim Huffman serves up the exact growth-marketing strategies he uses to help companies achieve explosive growth. You’ll get access to the playbook Jim uses to advise on growth at General Assembly, Techstars, Sephora, Oreo, Hot Wheels, FedEx, and more.

We all know the importance of having a good reputation. We all know just how critical it is for people to look at us in a favorable light. But, the unfortunate truth about today's world and its hyper-fast communications across mobile and Web platforms, is that word spreads fast. And, when mistakes are made, people certainly know how to call others out on it. Whether or not you've had issues with your reputation in the past, this audiobook will open your eyes to just how to build, protect, and repair a reputation.

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This New York Times best seller has been thoroughly revised and updated to reflect the new business realities....

In Brought to You By, Amy Westervelt exposes the wider plot hidden within the familiar story of science denial. Over the last century, Big Industry has built a vast apparatus of think tanks, lobbyists, sponsored university labs, and obliging news networks to con the public and fool decision-makers, poisoning the informational ecosystem and warping the nature of truth itself along the way.

Drawing on marketing science and real-world case studies, renowned brand strategist Paul Parton outlines a practical model for building brands in the new attention economy where a surplus of goods is mirrored by a deficit of attention, and where conversation is currency.

Be an instant expert on Public Speaking and Bluff Your Way® with any audience. No exertion required, just a sense of humour. From 'memorising'to 'mannerisms', and from 'presentation' to 'unplanned interruptions', here's all you need to know to sound as if you know it all.

Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them. A practical, digestible, principle-based guide for developing strong brand partnerships has never existed... until now. Brand Together presents a principle-based approach for developing successful brand partnerships.

Strategic Strikes is not for the faint-hearted communicator. Patrick Riccards—a veteran strategist with decades in political warfare, crisis PR, and nonprofit leadership—offers a blunt, battle-tested guide to mastering communications when the stakes are high and the plan’s gone to hell.

Dans un monde où la première impression est cruciale, projeter de l'assurance et du charisme peut changer la donne. Que ce soit pour avancer dans votre carrière, établir des relations ou vous épanouir personnellement, la confiance est essentielle. Mais maîtriser cet art n'est pas toujours facile.

Want to rank higher on Google, drive more organic traffic, and grow your business without relying on paid ads? This is the ultimate guide to mastering modern SEO—fast. SEO Supercharged is your step-by-step blueprint to navigating the world of search engine optimization and turning your website into a high-ranking, traffic-generating machine. Whether you're an entrepreneur, content creator, small business owner, or marketing professional, this book gives you the exact strategies used by top SEO experts to dominate search results and convert clicks into customers.

Influencer Unleashed is the ultimate step-by-step guide for aspiring content creators, digital entrepreneurs, and everyday dreamers who want to build real influence—and income—in today’s creator economy. Whether you're starting from zero or looking to scale your online presence, this powerful playbook breaks down everything you need to know to grow your audience, create engaging content, and monetize your brand across platforms like Instagram, YouTube, TikTok, and beyond.

Ready to turn your social media presence into a money-making, audience-growing powerhouse? In Viral Velocity, CIN Entertainment delivers a no-fluff, action-packed guide to mastering the strategies, psychology, and tools that drive explosive social media growth — no matter your starting point. Whether you're a business owner, aspiring influencer, creator, or brand builder, this book gives you everything you need to attract attention, build loyal communities, and convert engagement into real results.

Discover the fastest path to organizational growth and impactful messaging through the immersive world of live events. In this book, you'll gain invaluable insights from my 18 years of experience producing world-class events nationwide. Million Dollar Event unveils the strategies that have propelled me to serve prestigious clientele, including US presidents, professional sports teams, Fortune 500 companies, Grammy Award-winning artists, social media influencers, christian ministries, and numerous non-profit organizations.

Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

In this audiobook, you'll learn the top tips for building your personal brand and becoming the go-to leader, using Dr. Jamil's proven system to get predictable results. Are You Visible?: A Simple Guide on How to Be Seen, Heard, and Chosen as the Go-to Leader is a must-listen for anyone looking to make an impact in their industry. Get your copy today and start being seen as the expert you are!

As a must-listen for entrepreneurs, business owners, executives, and anybody who wants to discover the seasoned strategies that will let them instantly improve their outreach and marketing efforts (without spending thousands of dollars!) Stop Being Invisible is a concise and foolproof audiobook that will transform the way you look at PR.

Comprehensive, compact, and eminently practical, The Modern Media Strategist is the essential guide to finding your story and pitching it successfully to the news media. Written specifically for practitioners in international development, nonprofits, NGOs, scientific researchers, and global businesspeople, this is the go-to guide for reaching wide audiences through getting your story told by the news media.

Die optimale Positionierung der eigenen Marke ist im Business eine der größten Herausforderungen: Wie und wo erreicht man seine Kundschaft am besten? Wie sticht man aus der Masse hervor? Und was ist der passende USP? »Vergesst den USP!«, sagt Hermann Scherer. In seinem neusten Buch gibt er Einblicke in seinen persönlichen Lebensweg und wie er trotz verschiedenster Widrigkeiten seine eigene Erfolgsgeschichte geschrieben und die Gewinnerformel zur richtigen Positionierung gefunden hat.

There is no doubt that public relations (PR) can move mountains for innovation-driven companies. Though the outputs of PR can confer significant advantages on companies seeking to change the status quo, build their brand equity, and drive sales, too often common mistakes result in wasted money, finger pointing, and tattered reputations.