Showing titles in Words, Language & Grammar

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Jennie Gerhardt is the tragic story of an innocent, caring, beautiful young girl from an extremely poor family who throughout her life is drawn into affairs with two different men from a much higher social class. How members of her family, the family of one of the wealthy men, and society in general react to her situation is the basis of this classic story.

Peter Ross' articles from around Scotland provide a piece-by-piece portrait of a nation as it changes. They show Scotland as she really is, a hopeful country not without problems and pain but a nation made great by the people who live, love, laugh and graft there. From anatomists who find dissection beautiful to chip-shop owners who sing arias while serving fish suppers, the Scots in these pages come over as eccentric, humorous, moving and extraordinary.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing. Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White's core ideas into the twenty-first century's attention marketplace.

So you're entering the world of foreign languages! You looked at a few websites here and there, bought some books off Amazon, started a vocabulary notebook or made flashcards. You may have dedicated a good 15 to 20 minutes with Duo Lingo while you waited for your laundry to finish. Do any of these apply to you?

Have you ever felt like your message isn’t landing, your voice isn’t being heard, or your words aren’t creating the impact you want? In The Seven Frequencies of Communication, world-renowned speaker and bestselling author Erwin Raphael McManus unveils a groundbreaking framework to help you master the art of connection and unlock the potential of your words. Every conversation has the power to ignite possibility—or extinguish it.

Gotham Writers' Workshop has mastered the art of teaching the craft of writing in a way that is practical, accessible, and entertaining. Now the techniques of this renowned school are available in this audiobook. Once you've listened—and written—your way through this book, you'll have a command of craft that will enable you to turn your ideas into effective short stories and novels. You will be a writer.

For the last twenty years, George Saunders has been teaching a class on the Russian short story to his MFA students at Syracuse University. In A Swim in a Pond in the Rain, he shares a version of that class with us, offering some of what he and his students have discovered together over the years. Paired with iconic short stories by Chekhov, Turgenev, Tolstoy, and Gogol, the seven essays in this book are intended for anyone interested in how fiction works and why it’s more relevant than ever in these turbulent times.

‘A hugely entertaining and well-written tour of the links between math and literature. Hart’s lightness of touch and passion for both subjects make this book a delight to read. Bookworms and number-lovers alike will discover much they didn’t know about the creative interplay between...

The beginning is the most important part of your book. The first chapter—probably even the first page—is what makes agents and editors accept or reject a manuscript, and it's what makes readers decide to buy a book or pick another. But writing a compelling opening is hard because there are so many things a great beginning needs to do and so many mistakes to avoid.

Dissertation writers need strong, practical advice, as well as someone to assure them that their struggles aren't unique. Joan Bolker, midwife to more than one hundred dissertations and cofounder of the Harvard Writing Center, offers invaluable suggestions for the graduate-student writer.

Discover The Secrets to Overcoming Public Speaking Anxiety and Captivating Your Audience with Confidence. Do your palms get sweaty when you need to speak in front of a crowd? Do your thoughts get jumbled up and the words just can't seem to come out right? Millions of people feel the same way. Public speaking is one of the most feared activities in the world. It's right up there with death and spiders. But what if you could overcome your fear and build unshakable confidence? What if you could captivate your audience and deliver an incredible speech? That's where this book comes in.

Ready to take your story's character arcs and themes to the next level? This latest book from veteran writing teacher and story theorist K.M. Weiland ventures far beyond the popular and pervasive Hero's Journey to explore six important archetypal character arcs, representing key moments of initiation in the human experience.

Bird by Bird is the bible of writing guides - a wry, honest, down-to-earth book that has never stopped selling since it was first published in the United States in the 1990s. Best-selling novelist and memoirist Anne Lamott distils what she's learned over years of trial and error. Beautifully written, wise and immensely helpful, this is the book for all serious writers and writers-to-be.

Finally finish the first draft of your novel with a method that maximizes efficiency, speed, and joy—from the author of Save the Cat! Writes a Novel. After months (or years) of writing, are you left with nothing but a folder full of false starts? Do you have a novel you were once excited to...

Nayland Smith and Dr. Petrie's underground war against the nefarious genius of Dr. Fu-Manchu continues in this, the second in the Fu-Manchu series by Sax Rohmer. Join in the adventure of kidnappings, poisonous cats, a haunted house, rat torture, mummy attacks and more!

Your argument is valid and you know it; yet once again you find yourself leaving a debate feeling defeated and embarrassed. The matter is only made worse when you realize that your defeat came at the hands of someone's abuse of logic - and that with the right skills you could have won the argument. The ability to recognize logical fallacies when they occur is an essential life skill. Mastering Logical Fallacies is the clearest, boldest, and most systematic guide to dominating the rules and tactics of successful arguments.

Why do some stories work and others don't? The answer is structure. In this IPPY and NIEA Award-winning guide from the author of the bestselling Outlining Your Novel, you will discover the universal underpinnings that guarantee powerful plot and character arcs. An understanding of proper story and scene structure will help you to not only perfectly time your story's major events, but will also provide you with an unerring standard to use in evaluating your novel's pacing and progression.

“Still Writing offers up a cornucopia of wisdom, insights, and practical lessons gleaned from Dani Shapiro's long experience as a celebrated writer and teacher of writing. The beneficiaries are beginning writers, veteran writers and everyone in between.” —Jennifer Egan From Dani Shapiro...

Real communication is much more than just talking. Once you've learned how to be a power communicator, there's no limit to how far you can go! Renowned communicator Nido Qubein shows you how to engage people's attention, how to help them understand you, and how to penetrate barriers others may unconsciously set up.