Showing titles in International

15 Steps to Starting Your Business: A Clear, Actionable Guide to Launching with Confidence. Starting a business is exciting—but also overwhelming. Where do you even begin? How do you choose the right idea? And how do you navigate the financial, legal, and marketing challenges that come with launching?

Build a Forex trading strategy. Build a better future. Have you been struggling to understand the intricacies of Forex? If so, you’re not alone. Foreign Exchange trading is decidedly difficult to master, and that’s why many traders turn tail. Don’t be amongst the many who miss this sector’s stunning profit potential - not when the knowledge you need to thrive has all been compiled for you!

Reed Hastings is one of the world's foremost business leaders. As co-founder, chairman and CEO of Netflix, he has built one of the largest media and entertainment companies on the planet, with an estimated personal net worth of $3.6 billion. A notable philanthropist, he has served on the boards of Facebook, Microsoft and a number of non-profit organisations. This concise but detailed biography provides an overview of Hastings' career trajectory, providing insights into his success. 

When China joined the World Trade Organization in 2001, most experts expected the WTO rules and procedures would liberalize China and make it "a responsible stakeholder in the liberal world order". But the experts made the wrong bet. China today is liberalizing neither economically nor politically but, if anything, becoming more authoritarian and mercantilist. In this book, renowned globalization and Asia expert Clyde Prestowitz describes the key challenges posed by China and the strategies America and the Free World must adopt to meet them. 

In this groundbreaking account, Elisabeth Braw explores the collapse of globalization and the profound challenges it will bring to the West. Drawing on interviews with prominent executives and policymakers from around the world, Braw poses the difficult questions all businesses and economies will face-and traces the intricate story of globalization from the exuberant 90s to the embattled present.

Prophecies that the dollar will lose its status as the world's dominant currency have echoed for decades—and are increasing in volume. Cryptocurrency enthusiasts claim that Bitcoin or other blockchain-based monetary units will replace the dollar. Foreign policy hawks warn that China's renminbi poses a lethal threat to the greenback. And sound money zealots predict that mounting US debt and inflation will surely erode the dollar's value to the point of irrelevancy.

In Capital Evolution: The New American Economy, Seth Levine and Elizabeth MacBride deliver a bold and timely reassessment of capitalism in America. Drawing on decades of experience in finance, journalism, and policy, Levine and MacBride argue that capitalism isn’t the problem—it’s the outdated neoliberal version we’ve been practicing that’s failing us. From the rise of populism to the growing disillusionment among younger generations, the signs of strain are everywhere.

As our workplaces become increasingly global and diverse, being a culturally intelligent leader isn't just a bonus—it's essential. Whether you're negotiating a contract with a supplier on the other side of the world, managing an increasingly diverse workforce, expanding your business across...

Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits

The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success.

The classic, nationally bestselling book that first articulated the principles of lean production, with a new foreword and afterword by the authors. When The Machine That Changed the World was first published in 1990, Toyota was half the size of General Motors. Twenty years later Toyota passed...

From the inquisitive layperson to the professional economist or policymaker, The Inequality Paradox is essential listening for understanding the global economy in its present state. McWilliams is a fresh, authoritative voice entering the global discussion, making this book indispensable in preparing for the imminent economic challenges of our changing world.

How to Trade Forex and Currency Markets: A Beginner's Guide to Professional Forex Trading is a practical and easy-to-follow workbook for people interested in forex (foreign exchange) trading. Geared for newcomers to currency trading, the audiobook takes its listeners through the fundamentals of the market and provides easily understood explanations of basic principles and terminology. One feature that distinguishes Zack Zarr's book from other publications on forex trading is that it provides its readers with a novel way of gaining insight into market developments.

Supply and demand shocks. Labor shortages. International trade wars. As businesses and customers struggle to get the products they need from across the globe, manufacturers must reassess how they operate, from considering domestic suppliers to exploring new technologies. In Supply Chain: The Insights You Need from Harvard Business Review, articles by experts and researchers will help you understand the risks and identify solutions to these disruptions so that you can ensure a more resilient supply chain—without sacrificing competitive advantage.

Kym Gold's mantra - "never settle for a no, always look for a yes" - is what led her to co-create True Religion Brand Jeans, a major retail clothing company that she sold for close to a billion dollars in 2013. In Gold Standard, she finally gives her side of the story of how the once fledgling jeans company that nobody wanted,went on to become a giant, revolutionizing player in the fashion industry.

Second only to China in the magnitude of its economic miracle and second to none in its potential to shape the new century, India is fast undergoing one of the most momentous transformations the world has ever seen. In this dazzlingly panoramic book, Patrick French chronicles that epic change, telling human stories to explain a larger national narrative. Melding on-the-ground reports with a deep knowledge of history, French exposes the cultural foundations of India’s political, economic and social complexities.

Una frattura si allarga sempre di più. L'abbiamo ignorata, sottovalutata, creduta lontana, eppure da cinquant'anni si amplia e si ramifica, spalancando voragini tra i continenti, le nazioni e i cittadini stessi. È "The Divide", il divario economico tra ricchi e poveri del mondo: 4,3 miliardi di persone vivono con meno di 5 dollari al giorno mentre otto uomini posseggono la stessa ricchezza della metà più povera del pianeta.

Vor einigen Jahren begann Ray Dalio beunruhigende politische und wirtschaftliche Entwicklungen zu bemerken, denen er in seiner 50-jährigen Karriere noch nie zuvor begegnet war. Auf der Suche nach einer Erklärung entdeckte er, dass solche Kombinationen von Bedingungen charakteristisch für Perioden des Übergangs sind, in denen sich Reichtum und Macht in einer Weise verschoben, die die Weltordnung neu gestaltete.

The financial shelves are filled with books that explain how popular carry trading has become in recent years. But none has revealed just how significant a role it plays in the global economy - until now. A groundbreaking book sure to leave its mark in the canon of investing literature, The Rise of Carry explains how carry trading has virtually shaped the global economic picture - one of decaying economic growth, recurring crises, wealth disparity, and, in too many places, social and political upheaval.

If you’ve ever travelled abroad, then you’ve already conducted a basic forex transaction by trading some of your home currency with the currency of the country you’re visiting. In a nutshell, this is what forex traders basically do - they make money by first exchanging their home currency with those of another countries, and then making. There are hundreds of specific methods for trading in Forex and in markets. There are as many effective, tested and successfully tested methods. How would you take advantage of it? This book covers forex trading and more.