Showing titles in Engineering

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

A GUARDIAN BEST BOOK OF THE YEAR A NEW STATESMAN BEST BOOK OF THE YEAR A DAILY TELEGRAPH BEST BOOK OF THE YEAR A NEW REPUBLIC BEST BOOK OF THE YEAR A TIME MAGAZINE TOP 10 NONFICTION BOOK OF 2013 From ambitious scientists rising above the clouds to analyse the air to war generals floating across...

An energy expert shows why hydrogen can fight climate change and become the fuel of the future. That may sound too good to be true, but as energy expert Marco Alverà explains, if we're going to heal the climate, we need to start thinking big. This audiobook is the blueprint for how to get us there. This is a guidebook for how to save the world and whether you are a policy maker, a business person, an activist, or simply curious, the message is this: there is hope, for us and our planet. The best part about hydrogen is that when you burn it, the only by-product is water.

In his compelling new book, Dr Arthur Turrell makes the case for cutting-edge new techniques in nuclear energy—innovations that would allow us to recreate the power of the stars on our own planet. Filled with the remarkable stories of the scientists and entrepreneurs who have dedicated their lives to a seemingly impossible dream, The Star Builders is an unmissable insight into the future of life—and space—on our planet.

If you read (or listen to) nothing else on leading digital transformation, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you set ambitious milestones for your transformation, anticipate and avoid common mistakes, and...

An unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford Graduate School of Business’s product management course. Mark Pincus has been at the forefront of each...

From one of Fine Homebuilding's best-loved authors, Larry Haun, comes a unique story that looks at American home building from the perspective of twelve houses he has known intimately. Part memoir, part cultural history, A Carpenter's Life as Told by Houses takes the reader house by house over an arc of 100 years.

Clean water, paved roads, public transit, electricity and gas, sewers, waste processing, telecommunication, even the Internet—all this infrastructure is what makes cities work and powers our lives, often seamlessly and silently. Virtually everything we do and consume depends on infrastructure. Yet, most people have no idea how these systems work. How is water treated? How do cities manage rainwater? Why do traffic jams exist? How is electricity generated and distributed? What happens to trash after it is picked up? How does the Internet work?

Everyday struggles grow heavier: navigating endless specification options, ensuring fire safety compliance without overdoing it, or harmonising structures and services while staying true to your design vision. And then there’s the unrelenting pressure to innovate while keeping projects on budget and clients happy. This book is your shortcut to clarity and confidence in a complex world.

A finalist for the PEN/E. O. Wilson Literary Science Writing Award The gripping story of the most important overlooked commodity in the world--sand--and the crucial role it plays in our lives. After water and air, sand is the natural resource that we consume more than any other--even more than...

Most people who are considering off grid living, are those who are wanting to escape the stress and busyness of city life, and enjoy the peace and tranquility of country living. Owning your own property, and providing for your needs with self-sufficiency projects sounds wonderful and fun, but what are the most important self-sufficiency/survival projects, and how do you accomplish them? That is where this book will help.

Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.

Lean UX is synonymous with modern product design and development. In the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables. You'll learn tactics for integrating user experience design, product discovery, agile methods, and product management. And you'll discover how to drive your design in short, iterative cycles to assess what works best for businesses and users. Lean UX guides you through this change - for the better.

In Electrify, Saul Griffith lays out a detailed blueprint - optimistic but feasible - for fighting climate change while creating millions of new jobs and a healthier environment. Griffith's plan can be summed up simply: Electrify everything. He explains exactly what it would take to transform our infrastructure, update our grid, and adapt our households to make this possible. Billionaires may contemplate escaping our worn-out planet on a private rocket ship to Mars, but the rest of us, Griffith says, will stay and fight for the future.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Our rapidly industrializing world has an insatiable hunger for energy and conventional sources are struggling to meet demand. Oil is running out, coal is damaging our climate, many nations are abandoning nuclear, yet solar, wind, and water will never be a complete replacement. The solution, says Daniel Clery in this deeply researched and revelatory book, is to be found in the original energy source: the Sun itself.

Based on news reports, you might think there's a major cybersecurity threat every four to five months. In reality, there's a cybersecurity attack happening every minute of every day. In Cyber Crisis, Eric Cole gives listeners a clear-eyed picture of the information war raging in cyberspace. Drawing on 30 years of experience, Cole offers practical, actionable advice that even those with little technical background can implement, including steps to take on a daily, weekly, and monthly basis to protect their businesses and themselves.

On April 1On April 10, 1912, The RMS Titanic embarked on its maiden voyage from Southampton to New York City. But on the night of April 14, the British passenger liner collided with an iceberg, which resulted in the loss of more than 1,500 lives. Merely one day after the Titanic survivors arrived in New York City, a United States Senate committee began an investigation into the wreck of the great "unsinkable" ship.

Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters.

Information architecture (IA) is far more challenging - and necessary - than ever. To guide you through this broad ecosystem, this popular guide - now in its fourth edition - provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.