Showing results by author "Philip Kotler" in All Categories
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Onlife Fashion
- 10 regole per un mondo senza regole
- By: Philip Kotler, Riccardo Pozzoli, Giuseppe Stigliano
- Narrated by: Daniele Barcaroli
- Length: 8 hrs and 50 mins
- Unabridged
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Un audiolibro che analizza il mercato della moda, focalizzandosi in particolare sul segmento definito "high-end" (fascia alta), in cui trovano posto brand del calibro di Gucci, Prada, Versace, Yves Saint Laurent. In un'epoca contraddistinta da repentini e profondi cambiamenti, anche il mondo della moda ha vissuto importanti trasformazioni.
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Onlife Fashion
- 10 regole per un mondo senza regole
- Narrated by: Daniele Barcaroli
- Length: 8 hrs and 50 mins
- Release date: 04-11-22
- Language: Italian
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£13.63 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Marketing 4.0
- Do tradicional ao digital [From Traditional to Digital]
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Bruno Genuino
- Length: 5 hrs and 32 mins
- Unabridged
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Junto com Hermawan Kartajaya e Iwan Setiawan, Kotler examina as importantes transformações na passagem do marketing tradicional para o digital (4.0). Eles mostram não só como a conectividade alterou de forma radical o modo como vivemos, mas como entender os caminhos do consumidor na era digital e adotar um conjunto novo de métricas e práticas de marketing.
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Marketing 4.0
- Do tradicional ao digital [From Traditional to Digital]
- Narrated by: Bruno Genuino
- Length: 5 hrs and 32 mins
- Release date: 16-02-22
- Language: Portuguese
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£13.24 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Minhas aventuras em marketing
- By: Philip Kotler
- Narrated by: Cesar Tunas
- Length: 6 hrs and 39 mins
- Unabridged
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Este livro reúne os artigos publicados por Philip Kotler na prestigiada revista japonesa Nikkei em dezembro de 2013. O guru do marketing moderno reflete sobre temáticas variadas, discutindo liderança, marketing, gestão e responsabilidade social. Com uma linguagem simples, a obra reúne apontamentos autobiográficos enriquecedores, além de dicas relevantes e instrutivas.
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Minhas aventuras em marketing
- Narrated by: Cesar Tunas
- Length: 6 hrs and 39 mins
- Release date: 20-03-18
- Language: Portuguese
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£13.91 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Spend Shift
- How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
- By: John Gerzema, Michael D'Antonio, Philip Kotler
- Narrated by: Ray Chase
- Length: 8 hrs and 59 mins
- Unabridged
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In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prize-winning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation.
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Spend Shift
- How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
- Narrated by: Ray Chase
- Length: 8 hrs and 59 mins
- Release date: 10-07-20
- Language: English
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£14.51 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Marketing 4.0
- Der Leitfaden für das Marketing der Zukunft
- By: Philip Kotler, Iwan Setiawan, Hermawan Kartajaya, and others
- Narrated by: Olaf Renoldi
- Length: 5 hrs and 7 mins
- Unabridged
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Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens! Von den weltweit führenden Marketingkoryphäen. Ihr seid CEO, Marketing-Entscheider oder -Fachkraft? Dieses Hörbuch beantwortet alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Marketing-Guru Philip Kotler und seine Co-Autoren Hermawan Kartajaya und Iwan Setiawan erläutern verständlich und schlüssig, welche Trends und Fragen Marketingprofis derzeit umtreiben. "Marketing 4.0" beschreibt eine Vertiefung und Ausweitung des menschenorientierten Marketings - zur Einbeziehung aller Aspekte der Customer Journey.
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Marketing 4.0
- Der Leitfaden für das Marketing der Zukunft
- Narrated by: Olaf Renoldi
- Length: 5 hrs and 7 mins
- Release date: 07-08-19
- Language: German
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Good Works!
- Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
- By: Philip Kotler, David Hessekiel, Nancy Lee
- Narrated by: Christine Marshall
- Length: 7 hrs and 42 mins
- Unabridged
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Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.
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Good Works!
- Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
- Narrated by: Christine Marshall
- Length: 7 hrs and 42 mins
- Release date: 09-07-20
- Language: English
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£13.35 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Marketing empreendedor
- Como aprimorar o marketing tradicional e garantir mais criatividade, liderança e sustentabilidade
- By: Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, and others
- Narrated by: Matias Correa
- Length: 9 hrs and 28 mins
- Unabridged
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Pai do marketing moderno, Philip Kotler se une a três dos principais líderes da área para mostrar como utilizar as tecnologias on-line na relação com os consumidores e dentro das empresas, criando recursos que vão além do marketing convencional.
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Marketing empreendedor
- Como aprimorar o marketing tradicional e garantir mais criatividade, liderança e sustentabilidade
- Narrated by: Matias Correa
- Length: 9 hrs and 28 mins
- Release date: 14-10-25
- Language: Portuguese
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£11.21 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Маркетинг от А до Я [Marketing Insights from A to Z]
- 80 концепций, которые должен знать каждый менеджер
- By: Филип Котлер, Philip Kotler
- Narrated by: Алекс Лайт
- Length: 6 hrs and 10 mins
- Unabridged
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80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.
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Маркетинг от А до Я [Marketing Insights from A to Z]
- 80 концепций, которые должен знать каждый менеджер
- Narrated by: Алекс Лайт
- Length: 6 hrs and 10 mins
- Release date: 22-09-25
- Language: Russian
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£9.88 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Marketing 4.0
- By: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
- Narrated by: Por confirmar
- Length: 5 hrs and 50 mins
- Unabridged
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Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace unos años: está hiperinformado, hiperconectado, ama las empresas honestas y éticas, no compra...
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Marketing 4.0
- Narrated by: Por confirmar
- Length: 5 hrs and 50 mins
- Release date: 23-10-24
- Language: Spanish
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