Showing results by narrator "Mike Lenz" in All Categories

This book will bring a new understanding of the neurology, physiology, and biochemistry of what creates this kind of sensitivity, and the medical conditions that are most likely to set it off. Even more important, it lists the many new approaches to reducing and curing these sensitivities, based on newly obtained knowledge.

Bird migration remains perhaps the most singularly compelling natural phenomenon in the world and the past two decades have seen an explosion in our understanding of the almost unfathomable feats of endurance and complexity involved in bird migration – yet the science that informs these majestic journeys is still in its infancy. Pulitzer Prize-shortlisted writer-ornithologist Scott Weidensaul is at the forefront of this research, and A World on the Wing sees him track some of the most remarkable flights undertaken by birds.

Drawing intriguing parallels between the present era of quantum physics and past episodes of scientific confusion, Beyond the Quantum tells the story of how pilot-wave theory was discovered and abandoned, revived and reconstructed, and how today it can pave the way to a new and radical physics beyond the quantum.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. 

This was my summer to get away from it all. Live like a hermit. Fix up my family's vacation home. Until Ella arrived. My infuriating neighbor has returned for beach season. Ever since our families bought summer homes next to each other, that was the beginning of our neighbor war. Now I have to see her every. single. day. When I let it slip that I'm making a few home improvements, she jumps at the chance to help. She's an interior designer who needs work. I'm a man who loathes shopping. Any mention of the words color palette makes me want to break out in hives.

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

Beginning students of theology and church leaders looking for a theological refresher or teaching tool will welcome this remarkably clear introduction to the doctrines of Scripture. In an almost conversational style, Salvation Belongs to the Lord explores all the major biblical truths, explains key terms of systematic theology, and reflects on their implications and connections under the lordship of Christ.

Go from being a good practitioner to being an extraordinary leader of healthcare professionals.

A noted space expert explains the current revolution in spaceflight, where it leads, and why we need it. Astronautical engineer Robert Zubrin spells out the potential of these new developments in an engrossing narrative that is visionary yet grounded by a deep understanding of the practical challenges. Fueled by the combined expertise of the old aerospace industry and the talents of Silicon Valley entrepreneurs, spaceflight is becoming cheaper.

This haunting and propulsive debut follows a journalist's years-long investigation into his father's old classmate: former high school valedictorian Paul Volkman, who seemed destined for greatness after earning his MD and PhD from the prestigious University of Chicago, but is now serving four consecutive life sentences at a federal prison in Arizona.

Cyber risk management is one of the most urgent issues facing enterprises today. This book presents a detailed framework for designing, developing, and implementing a cyber risk management program that addresses your company's specific needs. Ideal for corporate directors, senior executives, security risk practitioners, and auditors at many levels, this guide offers both the strategic insight and tactical guidance you're looking for.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you combat new competitors and define the best strategy for your company. With insights from leading experts including Michael E. Porter, A. G. Lafley, and Clayton M. Christensen, this book will inspire you to: choose a strategy that meets the demands of your competitive environment; identify the signals of disruption and take steps to avoid it; understand lean methodology and how it is changing business; and more.

Most companies developing software employ something they call "Agile." But there's widespread misunderstanding of what Agile is and how to use it. If you want to improve your software development team's agility, this comprehensive guidebook's clear, concrete, and detailed guidance explains what to do and why, and when to make trade-offs.

Lives of Weeds explores the tangled history of weeds and their relationship to humans. Through eight interwoven stories, John Cardina offers a fresh perspective on how these tenacious plants came about, why they are both inevitable and essential, and how their ecological success is ensured by determined efforts to eradicate them. Linking botany, history, ecology, and evolutionary biology to the social dimensions of humanity's ancient struggle with feral flora, Cardina shows how weeds have shaped - and are shaped by - the way we live in the natural world.

How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This practical guide presents Lean and Agile principles and patterns to help you move fast at scale - and demonstrates why and how to apply these methodologies throughout your organization. Through case studies, you'll learn how successful enterprises have rethought everything from governance and financial management to systems architecture and organizational culture in the pursuit of radically improved performance.

The Horrors of Fox Hollow Farm provides detailed insights from the original criminal investigation as well as the perspectives of the man who survived Herb's attempt on his life. This chilling book also features actual supernatural evidence - from EVPs and psychic confirmations to first-hand accounts of the disembodied hands and voices that regularly manifest on the estate. 

A three-step program that puts headache sufferers back in control of their lives. “A must read for all individuals with migraine!”—Ronald J. Tusa, M.D., PH.D., Professor of Neurology and Otolaryngology, Dizziness and Balance Center, Emory University Based on the breakthrough understanding...

Still Not Safe is the story of the rise of the patient - safety movement - and how an "epidemic" of medical errors was derived from a reality that didn't support such a characterization. Physician Robert Wears and organizational theorist Kathleen Sutcliffe trace the origins of patient safety to the emergence of market trends that challenged the place of doctors in the larger medical ecosystem.

Norman Vincent Peale's self-help phenomenon The Power of Positive Thinking continues to transform countless lives. The volumes collected here serve to expand and deepen Dr. Peale's life-changing philosophy of positivity.

This sequel to John Hattie's Visible Learning includes more than double the research, and expands on Hattie's model of teaching and learning based on evidence of impact.