Showing results by narrator "MIKE COOPER" in All Categories

NEW YORK TIMES BESTSELLER Marathon—one of history’s most pivotal battles. Its very name evokes images of almost superhuman courage, endurance, and fighting spirit. But until now, the story of what happened at Marathon has been told exclusively through the narrow viewpoint of specialists in...

The financial services industry is being transformed by heightened regulation, technological disruption, and changing demographics. These structural forces have lowered barriers to entry, increasing competition from within and outside the industry, in the form of entrepreneurial fintech...

In Origin Story, medical historian Howard Markel recounts the two-year period (1858 to 1860) of Darwin's writing of On the Origin of Species through its spectacular success and controversy. Simultaneously, Markel delves into the mysterious health symptoms Darwin developed, combing the literature to emerge with a cogent diagnosis of a case that has long fascinated medical historians.

Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side.  

One hundred years after a milestone medical discovery, Insulin: The Crooked Timber tells the story of how insulin was transformed from what one clinician called "thick brown muck" into the very first drug to be produced using genetic engineering, one which would earn the founders of the US biotech company Genentech a small fortune. Taking the listener on a fascinating journey, starting with the discovery of insulin in the 1920s through to the present day, the book reveals a story of monstrous egos, toxic career rivalries, and a few unsung heroes.

Far from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all industries. In Business Trends in Practice, bestselling business author and strategist Bernard Marr breaks down the social and technological forces underlying these rapidly advancing changes and the impact of those changes on key industries.

Science is the basis of our assumptions about ourselves and our world, from ideas about our evolutionary past to our conceptions of the vast expanses of space and the smallest particles of matter. In this panoramic book, acclaimed historian of science Peter Dear uncovers the roots of such beliefs, revealing how they constitute a natural philosophy that has been developed and refined over the course of centuries—and how the world as we have come to know it was by no means inevitable.

Is distance real? Is the speed of light the ultimate speed of our own human perception of physical sight, not of the world? Why is it a living mind does not need artificial energy, and cannot be unplugged? Histories of philosophy and the sciences sometimes mention perceptions without showing any curiosity towards why we all must perceive in the first place. They merely explain our vision by describing physical organs of our bodies, such as eyes or brains, which cannot see or think on their own.

This introduction to the philosophy of medicine surveys the landscape of western philosophy as it pertains to healthcare in an accessible way. Written by a doctor for doctors and other health professionals, framing the "toolbox" of philosophy within the community of medicine, it encourages examination of the implicit assumptions made in the construction of medical knowledge and practice.

Prime Minister Winston Churchill had no qualms about using native German speakers from Austria, Poland, Czechoslovakia, and Germany itself. The majority were Jews who had fled persecution. Two examples of these secret units were X Troop Commandos and the Special Interrogation Group. The SIG men deserve their legendary status. They fought, and often died, wearing Wehmacht uniform. As this book reveals that, after infiltrating Field Marshal Rommel's Afrika Korps, one detachment even drew Nazi pay.

When uprisings against colonial rule broke out across the world after 1945, Britain responded with overwhelming and brutal force. Although this period has conventionally been dubbed "postwar," it was punctuated by a succession of hard-fought, long-running conflicts that were geographically diffuse, morally ambiguous, and impervious to neat endings or declarations of victory. Age of Emergency traces facts and feelings about violence as torture, summary executions, collective punishments, and other ruthless methods were employed in "states of emergency."

We make choices all the time - about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy?

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

The Romantic myth of Bohemia originated in the early nineteenth century as a way of describing the new conditions faced by artists and writers when the previous system of aristocratic patronage collapsed in the wake of the Age of Revolution. Without the patron system, the artist was free to move around, to seek an audience wherever fortune beckoned. This marketing model likening the artist's vagabond career to the "gypsy" life helps to explain part of the bohemian myth, but not all of it. This Very Short Introduction traces the myth of Bohemia through its various fictional manifestations.

Microfluidics is the field of science that studies fluids constrained to spaces that are smaller than one millimeter wide, and by extension, the engineering field which builds devices that exploit the unique properties of fluids at these scales. Author Albert Folch explores this micro science which has inspired engineers to build devices such as engines, spray cans, ballpoint pens, inkjet and 3D printers, pregnancy and Covid tests, glucometers, asthma nebulizers, kidney dialysis machines, and DNA analyzers.

Vesuvius is best known for its disastrous eruption of 79CE. But only after 1738, in the age of Enlightenment, did the excavations of Herculaneum and Pompeii reveal its full extent. In an era of groundbreaking scientific endeavor and violent revolution, Vesuvius became a focal point of strong emotions and political aspirations, an object of geological enquiry, and a powerful symbol of the Romantic obsession with nature. John Brewer charts the changing seismic and social dynamics of the mountain, and the meanings attached by travelers to their sublime confrontation with nature.

Cask Strength is more than a history book. In it, Mike Gerrard, an award-winning travel and drinks writer, investigates the making, buying, and selling of barrels and details how drinks like wine, tequila, rum, cognac, and others are enhanced by specific kinds of barrel production.

Our "American in Cairo" author goes beyond King Tut and tomb-raiders to discover one of the world's oldest civilizations in her fast-paced account across seven millennia Egypt looms large in the popular imagination, bringing to mind images of pyramids, pharaohs, tomb-raiders, and deserts...

Psychiatry is an endlessly controversial endeavor, incorporating emotively-charged questions over the reality of mental illness, the medicalization of everyday life, and the role of nature versus nurture which cause constant discussion today, and on which almost everyone has an opinion. In this...

In November 1991, author Eugen Ehrenberg was diagnosed with multiple sclerosis, and he learned how to manage the imminent limitations in his movements. Twenty years after that, he suffered an accident that left him in the hospital for a long time as he managed to regain part of his mobility. He had to become friendly with his new active wheelchair and later with his hand bike.