Showing results by narrator "Don Hagen" in All Categories

You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.

In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped.

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. He helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

This Chinese treatise on war was written by Sun Tzu in the 6th century B.C. Each one of the 13 chapters is devoted to a different aspect of warfare, making it the definitive work on military strategies and tactics of its time. Studied by generals from Napoleon to Rommel, it is still one of the most influential works on the subject and is required reading in most military academies around the world.

“A beautiful book and a Cox classic….Readers will be grateful that they joined him on his journey.” —E.J. Dionne Jr., author of Souled Out “Insightful, provocative, and inspiring—I even found myself uttering a hearty evangelical ‘Amen!’” —Richard Mouw, President, Fuller...

The extended bubble in the credit, housing, and financial markets created twenty-five years of artificial prosperity and wealth. The bubble has burst and much of that inflated wealth is gone.The government has attempted to pump air back into the bubble; the goal is to get markets up, save banks and corporations, and reduce unemployment. This has created another artificial world and will have unintended consequence - both bullish and bearish.

For speakers who want to make their presentations more impressive than the tens of thousands of speeches delivered (and immediately forgotten) every day, The How of WOW offers a refreshing antidote to the usual formulas. The How of WOW offers hundreds of practical tips, techniques, and illuminating examples to help speakers at every stage of the speech process, from considering an invitation to speak to making sure that the message is remembered even after the speech is over.

Through interviews with 12 distinguished philosophers - including atheists, agnostics, and believers - Talking God works toward a philosophical understanding and evaluation of religion. Along the way Gary Gutting and his interviewees challenge many common assumptions about religious beliefs.

Despite the dizzying amount of data at our disposal today - and an increasing reliance on analytics to make the majority of our decisions - many of our most critical choices still come down to human judgment. This fact is fundamental to organizations whose leaders must often make crucial decisions: to do this they need the best available insights. This book introduces a model that taps the collective judgment of an organization so that the right decisions are made, and the entire organization profits.

DNA is "life's blueprint", encoding our genetic inheritance for health and life expectancy. Throughout life, DNA reproduces and replaces itself continually. In optimal conditions, DNA copies itself, making perfect reproductions. But as people age and their DNA is gradually damaged by the environment, diet, and physical and emotional stress, the DNA begins to reproduce poorly and ultimately stops reproducing completely. The result is disease and aging. In this groundbreaking book, Vincent Giampapa, MD, presents a radical new theory on how we age.

Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences.

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement.

We weigh every significant decision based on how it will affect our future. But when it comes to figuring that out, we mostly make the process up as we go along. While financial professional Peter Neuwirth can't help you actually predict the future, he can offer a simple, systematic way to make much better guesses about it - and so make better decisions.

Most companies around the globe clearly believe that people should have the opportunity to achieve as much as their initiative and native talent can justify, but too many managers still lack the wherewithal to effectively groom junior employees who have the potential to climb the corporate ladder. The support of a mentor is an integral part of any effort to maximize someone's full potential.

Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization.

Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.

It's tough in the consumer world. The good news? The entire basis for how to best shop, spend, travel, bank - essentially all aspects of being a consumer - is fundamentally changing. The power is now in your hands. Do More, Spend Less is your road map to get off the default path, turn the tables on the banks, airlines, hotels, cell phone companies, and retailers, and win the great game being played for your hard-earned cash. This approach has helped consumers on BradsDeals.com save more than $200 million in the last year alone.

Why did Romney lose? How can Republicans win? In A Bad Day on the Romney Campaign: An Insider's Account, Gabriel Schoenfeld, a senior adviser to the Republican presidential nominee Mitt Romney for nearly two years, for the first time speaks out about the internal failures of the 2012 campaign...

"Crooken Sands" is a short fantasy/horror tale by the author of Dracula. The story follows a London merchant on a mysterious adventure in Scotland.

At the start of the twenty-first century, we've witnessed a shift to a mass customization-driven economy, leaving behind a century focused on mass production. Customers have come to expect immediate and tailor-made responses to their needs, and the businesses that fail to deliver quickly fall behind. How fast does your business move? Are you doing business at the speed of NOW or trailing the pack at the speed of THEN?