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Bernhard Fischer-Appelt likes to develop future narratives. He is an author, entrepreneur, communications expert, and, together with his brother, founded the first PR agency dedicated to the environment. Today, he runs fischerAppelt, one of the largest owner-managed communications agencies with over 700 employees. Between 2018 and 2021, he conducted research at Harvard University on emerging narratives.
Strategy for decoding patterns
In the book FutureNoise, Bernhard Fischer-Appelt analyzes and describes the future's narrative patterns. He also gives quite tangible advice on how leaders can develop a strategy to decode communicative practices and, even better, build their own transformative pattern – for example, turning future narratives into business models. FutureNoise mobilizes the power of communication by giving the reader an impulse to think bigger, see further, and decode many of the all-too-present patterns.
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